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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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A Brief Guide to Product Discovery

Roman Pichler

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile has been shown to shorten time-to-market, increase quality, instill predictability, improve customer satisfaction, and create an overall happier working culture. Agile Transformation involves all levels of the organization and applies Lean-Agile principles to business processes, practices, tools, operations, and culture.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Why Do Product Discovery?

The Product Coalition

When you suggest a Product Discovery as a way to help get better results it gets rejected. This article is a way to answer the question: “Why do Product Discovery?” Product Discovery is relatively cheap and fast compared to Product Delivery (building the product or feature).

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Agile Product Life Cycle-Practices & Tools

The Product Coalition

In the previous article, I discussed in detail about Agile Product Life Cycle and its different phases and outcomes that allow an organization to function end to end in an agile product life cycle. In image 1 I have listed some practices in sticky notes below each of the phases to drive the Agile product life cycle.