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He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Product Roadmapping Once product positioning is established, product managers move into the more action-oriented activity of roadmapping.
Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus. It is time to set the team up for success.
Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted. Before we dive deeper into this I want to remind you again how I define the word product.
And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. This sounds a lot like applying agile thinking to organizations. It’s almost free money! Sound Byte.
But we’d be remiss not to mention the growing number of roadmapping utilities and user feedback forums on the market. The former are designed to help product managers share attractive product plans with stakeholders and end users, but rarely help PMs decide what features should make it onto the roadmap in the first place.
In some organizations, the strategy/decision making (roadmap) happens without product management. At times, that requires a lot of diplomacy and emotional agility. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. Empathy is key to building great products.
To delete the letters MVP from roadmaps and product charters. We spin up outbound marketing/support efforts too early. Not to stop doing validation, discovery, prototyping or experiments they may associate that that acronym, but to remove the label from all of their docs and presentations and talks. Here’s why….
Atlassian does not have an outbound sales team. “ Atlassian is really at the forefront of agile development and did not only speak a lot of conferences about these topics, but also just drove that whole issue, that whole topic forward. So the pressure must’ve been greater to produce organic leads there. Kevin: Yeah.
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