Remove Agile Remove Product Goals Remove Roadmap Remove Strategy
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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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Product Teams in Scrum

Roman Pichler

Scrum is a popular agile framework. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

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10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Five Product Owner Myths Busted

Roman Pichler

Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details. The individual should carry out product discovery and strategy work in addition to taking care of the product backlog work.

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Decoding Product Leadership

Roman Pichler

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

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Impact Mapping: Does it Make a Difference in Building Better Products?

Userpilot

Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery. An impact map is a visual representation of the connections between the goals you want to achieve, the customers, and solutions.