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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” I remember getting ready to buy a software program, and one of the questions I asked was, “I know you’re a really big company.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. Take chatbots, for example. What makes a member ?

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

Before 2010, any company that wanted a data warehouse, which is where you store all of your data, would typically have to go buy something, a physical machine or physical software, like on a CD, that they would then run on a machine they own. The core of this is the data warehouse. There are a bunch of ways you can define it.

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Let’s Abandon Customers and Users

Mironov Consulting

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. And it’s exhausting prefacing every conversation by (re)defining terms: “for this user story, the customer is the sys admin who configures our CAD software, not the architect sketching out buildings. Wasted energy.

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How do organizations innovate in the face of existential threats?

DISQO

Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com.

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How do organizations innovate in the face of existential threats?

DISQO

Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com.

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How do organizations innovate in the face of existential threats?

DISQO

Think: Apple’s iMac, T-Mobile’s un-contract, or Blackberry’s latest shift to software. Bombacino spent 15+ years in various digital and direct marketing leadership roles at companies of all sizes including Andersen, United Airlines, Omnicom Media Group, and Restaurant.com.