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The Chocolate Cake Problem

Mironov Consulting

 One group (sales, implementation/customer success, professional services, account-based marketing) is trained and paid and rewarded to focus on one customer at a time , with current-quarter timelines. On either side, it’s easy to assume bad intent or have this get personal.  Almost Get it done, and move on.

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Confronting Innovation Challenges: Behind AllianceBernstein’s Business Transformation Journey

DISQO

Thor began by sharing the results of a test run on Alpha’s platform , where nearly 300 respondents were asked to provide feedback on the worst customer experiences they’ve endured, including the type of companies most often guilty of providing poor customer experiences. Allow teams to freely test and learn.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

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Confronting Innovation Challenges: Behind AllianceBernstein’s Business Transformation Journey

DISQO

Thor began by sharing the results of a test run on Alpha’s platform , where nearly 300 respondents were asked to provide feedback on the worst customer experiences they’ve endured, including the type of companies most often guilty of providing poor customer experiences. Allow teams to freely test and learn.

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Confronting Innovation Challenges: Behind AllianceBernstein’s Business Transformation Journey

DISQO

Thor began by sharing the results of a test run on Alpha’s platform , where nearly 300 respondents were asked to provide feedback on the worst customer experiences they’ve endured, including the type of companies most often guilty of providing poor customer experiences. Allow teams to freely test and learn.

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Understanding Enterprise Product Companies

Mironov Consulting

Talking with 10 Heads of Oncology will be time-consuming, expensive, and could shape their individual impressions of us before our products are ready. Rigorous A/B testing is a favorite tool in our B2C kit. Design a change to our new customer signup flow or product-level messaging; deploy to 0.5% Digging in: 1. What to do?

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BoS USA 2023 – The Sigmacorn Notes

Business of Software Conference

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?