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14 Best Customer Analytics Platforms in 2024

Userpilot

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in!

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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Six Common KPI Mistakes to Avoid

Roman Pichler

Consequently, you don’t know for sure how fast you are running and if you are on track to achieve your target finish time. While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs. This often leads to too much data being gathered.

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Cohort Analysis: Comprehensive Guide for SaaS

Userpilot

Cohort analysis is one of the most useful kinds of product analytics reports. TL;DR Cohort analysis involves tracking and analyzing how different groups of users with common characteristics behave inside the product. Behavioral cohorts are made up of users who interact with the product in a similar way.

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How to perform a period-over-period analysis?

Userpilot

Period-over-period analysis is one of the key ways to drive sustainable SaaS growth. This article shows you: Five simple steps to perform period-over-period analysis. How to choose the date range for your analysis? The best visualization types to make actionable decisions from your analysis. Customize data points.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. Why do SaaS companies face challenges?