Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 91

User Testing Data Visualization Feedback Software Research Software 91

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Amplitude, to get access to robust analytics features like customer journeys and path analysis.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in! What is a product analyst?

Data Visualization 82

Data Visualization Reporting Tools Analytic Tools Research Software 82

Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. They work at the intersection of development, marketing, and sales.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A good growth strategy is also data-driven. What is a product marketing framework?

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JANUARY 16, 2024

Use ChatGPT to learn as much as possible about your rivals and your target market. Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. ChatGPT performs market research.

ChatGPT 90

ChatGPT Data Visualization Onboarding KPIs Research Software 90

The Product Coalition

OCTOBER 11, 2022

The spectrum of the position ranges from the strategic level to the communication level. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

Analytic Tools 94

Analytic Tools Feedback Software Research Software User Testing 94

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

Data Visualization 93

Data Visualization Product Research User Testing Analytic Tools 93

The Product Coalition

DECEMBER 11, 2023

Furthermore, AI proves invaluable in the analysis of audience engagement. Here are key reasons why businesses should consider leveraging AI for content creation: Better decision-making and ROI: Leveraging AI’s descriptive and predictive analytics enhances decision-making processes, maximizing ROI through informed content strategies.

Data Visualization 122

Data Visualization Artificial Inteligence Analytic Tools Research Software 122

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

OCTOBER 29, 2023

Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices. If you’re in this position, you can charge more.

Research Software 95

Research Software Feedback Software Analytic Tools User Testing 95

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Product launches 86

Product launches User Testing Product Research Analytic Tools 86

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Use session recordings , click tracking, feature usage , customer journey interactions, eye tracking, and cohort analysis to understand user behavior.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

nulab

MAY 10, 2019

a good place to start is with a value chain analysis. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership. Differentiation.

Research Software 47

Research Software Differentiation Airlines Outbound 47

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research. Overly aggressive tactics can backfire, frustrating users and driving them away altogether.

Research Software 106

Research Software Reporting Tools Artificial Inteligence Customer Experience 106

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Sample user persona.

Product launches 85

Product launches User Testing Product Research ChatGPT 85

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Go-to-market strategy.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The product manager decides the strategy and helps define the most effective way for the product development team to get there.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

Userpilot

OCTOBER 2, 2023

You can assess customer loyalty with evaluative research using NPS surveys to determine how likely users would recommend your product. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off. Userpilot is a great tool for performing generative and evaluative research.

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. How might people use the product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. However, a successful launch takes more than building and announcing a remarkable feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. However, a successful launch takes more than building and announcing a remarkable feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. However, a successful launch takes more than building and announcing a remarkable feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. However, a successful launch takes more than building and announcing a remarkable feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52