Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Userpilot

SEPTEMBER 7, 2022

Want to learn what white space analysis is and how it works? With this article, you’ll discover: White space analysis: what is it, and how does it contribute to product growth ? What tools do you need for performing white space analysis? It’s based on an analysis of the internal processes of a company.

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Antwak Blog

APRIL 8, 2021

Market research done right can give a business insight into of what sorts of new products and services may bring a benefit. For Products and services readily available, marketing research can tell organizations whether they are living up to their client’s requirements and needs. Types of Market Research.

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The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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Userpilot

DECEMBER 7, 2023

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

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Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

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Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Amplitude, to get access to robust analytics features like customer journeys and path analysis.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in! What is a product analyst?

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The Product Coalition

FEBRUARY 23, 2024

Consistency between the strategy and execution phases is crucial. Let’s go over some interview tips: Understand the Product Lifecycle: Familiarize yourself with the end-to-end process of product management, from ideation and market research to launch and iteration. I am not in favor of assigning home exercises.

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. Conducting market research As a product manager, your job is to shape the product vision and strategy.

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Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Userpilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey. Competitive analysis survey designed with Userpilot.

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

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Userpilot

JANUARY 16, 2024

Use ChatGPT to learn as much as possible about your rivals and your target market. Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. ChatGPT performs market research.

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Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Their technical expertise allows them to identify risks and develop effective mitigation strategies.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Use session recordings , click tracking, feature usage , customer journey interactions, eye tracking, and cohort analysis to understand user behavior.

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The Basics of Product Management

JUNE 30, 2020

Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. The following strategies are all equally important. Market Research. Competition Analysis.

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DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

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DISQO

OCTOBER 15, 2019

Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

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Userpilot

OCTOBER 29, 2023

Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices. What techniques can you use for market research?

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Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

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nulab

MAY 10, 2019

a good place to start is with a value chain analysis. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. Organizations that operate a cost leadership strategy are extremely efficient. Cost leadership. Differentiation.

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The Product Coalition

DECEMBER 11, 2023

Furthermore, AI proves invaluable in the analysis of audience engagement. Here are key reasons why businesses should consider leveraging AI for content creation: Better decision-making and ROI: Leveraging AI’s descriptive and predictive analytics enhances decision-making processes, maximizing ROI through informed content strategies.

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Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

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Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good growth strategy is also data-driven.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your market size.

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

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DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. They work at the intersection of development, marketing, and sales.

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. What is sentiment analysis? Why should you perform sentiment analysis?

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