This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Based on this technology, you can build a reward system for users who view advertising content.
Digital transformation is the process of managing the adoption of digital products, platforms, and processes to create a more competitive organization. Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line.
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. However, many firms fail at successful implementation due to common pitfalls. With globalization and advancing technology, products and services are becoming commoditized faster than ever.
But apart from new technologies, we saw also another big emerging trend: a greater emphasis on…simply creating more value for your users through continuous discovery and being more attuned to user feedback and needs. This in turn will give Product People more time for creative and strategic work.
Product Management for Non-Software Products. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. How to manage tech debt. There are a lot of software product managers out there. Episode 67. With host JJ Rorie.
If you are “doing prioritization”, that simply means you have too much you are trying to tackle, you are wasting time trimming down those ideas, and you are probably doing this in a series of internal discussions, i.e., you are not leveraging user testing to make evidence-based decisions to drive toward more innovative solutions.
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. However, many firms fail at successful implementation due to common pitfalls. With globalization and advancing technology, products and services are becoming commoditized faster than ever.
Push internal recruiters hard, perhaps reviewing stacks of résumés together to clearly communicate what you’re looking for. ” Offer to review job descriptions, scan résumés, join interview rosters “Seems like you’ve been hiring for enthusiasm rather than product experience.
Thanks to new and emerging technologies, huge amounts of data are being processed, analyzed, and utilized every day. They have to be experts in their field, possessing a range of both technical and social skills. On the technical side of things, companies expect product managers to have a deep level of data science knowledge.
This is a well known mantra among tech CEOs, especially Facebook’s Mark Zuckerberg. Alternative futures analysis is a structured analytic technique that helps teams predict how the future might unfold. For the purposes of our example, I chose only two drivers (Technology and Isolationism), so we’ll have just one 2 x 2 matrix.
Lessons from big money tech failures An opinionated analysis of why some hyped products failed Last year, I did a talk, as part of orienting a team of automotive executives in modern way of iterative working, challenging the prevailing belief that perfect pre-planning backed by big money will always be a clear winner.
Usability testing checks how easy it is for people to use a product, like an app or website. Even if your app or website looks great and attracts a lot of attention online, bad usability will turn customers away. For example, customers leave their carts due to a complex checkout process. What is Usability Testing?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content