Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.

Analytic Tools 76

Analytic Tools Feedback Software Research Software Data Visualization 76

Userpilot

JULY 19, 2021

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?

Analytic Tools 97

Analytic Tools Research Software Reporting Tools Customer Communications 97

Userpilot

FEBRUARY 18, 2024

The first step in the drop-off analysis process is defining the conversion events , like completing the registration forms in the sign-up flow. Next, generate the funnel report in your analytics tool to visualize the conversion/drop-off rate data. To learn more about its analytics and experimentation features, book the demo!

Analytic Tools 84

Analytic Tools Data Visualization Research Software Onboarding KPIs 84

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.

Analytic Tools 63

Analytic Tools Feedback Software Research Software Data Visualization 63

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

Analytic Tools 90

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 90

Userpilot

MAY 30, 2024

Without the Aha moment, users are unlikely to activate the product or feature and adopt it as a solution to their problems. They are a powerful tool capitalizing on strong psychological drives. To do so, first define the activation event and adoption event, and use them to conduct path analysis.

Onboarding KPIs 87

Onboarding KPIs Data Visualization Analytic Tools User Testing 87

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 80

User Testing Product Research Research Software Data Visualization 80

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

User Testing 94

User Testing Feedback Software Research Software Analytic Tools 94

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Offer self-service support via in-app resource centers.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Userpilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? A SaaS conversion rate normally ranges between 1% and 10%. To drive upsells , prompt your users with targeted in-app messages tailored to the needs of a particular segment. If your users are not converting, run in-app surveys to uncover the causes.

Feedback Software 91

Feedback Software Analytic Tools User Testing Data Visualization 91

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? Group your user base into granular customer segments by shared characteristics—jobs to be done, in-app engagement , or user feedback. Design in-app strategies to improve retention based on the collected data.

Analytic Tools 86

Analytic Tools Feedback Software User Testing Customer Experience 86

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? By running in-app surveys, you can get a better understanding of how well your onboarding works, the most valuable features, and how satisfied users are with the free plan. Is the freemium strategy worth it for SaaS products? Track product usage with an analytics tool.

Feedback Software 75

Feedback Software Analytic Tools User Testing Strategy 75

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. What is the dark funnel in SaaS? Dark iceberg is a part of the customer journey that takes place below the surface, hidden from attribution tools.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Data Visualization 87

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. SaaS Conversion Funnel. What is a conversion funnel?

Analytic Tools 69

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 69

Userpilot

FEBRUARY 3, 2023

Then, collect direct customer feedback with in-app surveys. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. The two top customer analysis tools of our choice are Semrush and Userpilot. Create in-app surveys code-free with Userpilot.

Analytic Tools 91

Analytic Tools User Testing Research Software Feedback Software 91

Userpilot

FEBRUARY 19, 2024

Modern analytics tools do the math for you, for example, when you conduct funnel analysis. To lower drop-offs, provide users with proactive support via a resource center and in-app guidance. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Book the demo!

Analytic Tools 88

Analytic Tools Data Visualization Onboarding KPIs User Testing 88

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 11, 2022

Creating a minimum-viable onboarding process with in-app guidance. Educating customers with in-app help and improving customer experience. Personalize in-app experiences based on specific segments and in-app behavior. Conduct in-app microsurveys and NPS surveys for quantitative and qualitative research.

Feedback Software 91

Feedback Software Research Software Analytic Tools User Testing 91

Userpilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Reporting Tools 80

Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. UX is mostly used in the context of digital experiences with mobile apps, software products, or websites.

Customer Experience 81

Customer Experience User Testing Analytic Tools Feedback Software 81

Gainsight

MARCH 18, 2019

The better you can target your in-app engagement and feedback capturing, the easier it is to guide customers to value, drive adoption across the product, and grow through your product. Having a product analytics tool with robust segmentation means that you get better, richer insights and more meaningful engagements with your users.

Data Visualization 58

Data Visualization Analytic Tools Feedback Software Reporting Tools 58

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. You have experience in B2B marketing. You have SaaS start-up experience.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Userpilot

NOVEMBER 23, 2023

It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. Challenges of product management Product managers who try to deliver on the outcome promise face a lot of challenges in SaaS organizations. What are the most acute ones?

Feedback Software 85

Feedback Software Analytic Tools Product Research User Testing 85

Userpilot

MAY 20, 2024

Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. Track in-app interactions to create behavioral segments. Track in-app engagement to create user segments, such as inactive users , power users, etc. User segment vs persona: what makes the two different from each other?

User Testing 91

User Testing Research Software Customer Experience Feedback Software 91

Userpilot

JUNE 2, 2024

However, with so many customer intelligence tools available, how do you select the right one? If you’re in two minds about which customer intelligence software to use, we’ve got you covered. In this article, we’ll take you through a list of the top customer intelligence tools.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Mixpanel

AUGUST 23, 2023

Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. But for analysis in other domains, our customers have often been forced to turn to disparate tools, resulting in a siloed, split-brain analytics experience. The best, we’d argue. As Mixpanel users ourselves, we can vouch.

Data Visualization 52

Data Visualization Analytic Tools Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 28, 2024

Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Want the best of everything?

Analytic Tools 93

Analytic Tools Data Visualization Reporting Tools Software Review 93

Gainsight

JANUARY 6, 2023

As the business world prepares to weather this year’s economic headwinds, savvy SaaS organizations are doing more than battening down the hatches. You’ll learn everything from utilizing product analytics and product adoption strategies to career advice for product management professionals. Product Analytics.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

SEPTEMBER 11, 2023

Additionally, you'll see: Onboarding flow examples from top SaaS companies. Why you should choose an onboarding tool over implementing your processes in-house. A/B test your in-app onboarding to optimize results. Of course, it doesn't mean both user groups may not eventually explore all features of the CRM tool.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

Additionally, you'll see: Onboarding flow examples from top SaaS companies. Why you should choose an onboarding tool over implementing your processes in-house. A/B test your in-app onboarding to optimize results. Of course, it doesn't mean both user groups may not eventually explore all features of the CRM tool.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

Additionally, you'll see: Onboarding flow examples from top SaaS companies. Why you should choose an onboarding tool over implementing your processes in-house. A/B test your in-app onboarding to optimize results. Of course, it doesn't mean both user groups may not eventually explore all features of the CRM tool.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

Additionally, you'll see: Onboarding flow examples from top SaaS companies. Why you should choose an onboarding tool over implementing your processes in-house. A/B test your in-app onboarding to optimize results. Of course, it doesn't mean both user groups may not eventually explore all features of the CRM tool.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52