Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

MAY 30, 2024

Without the Aha moment, users are unlikely to activate the product or feature and adopt it as a solution to their problems. They are a powerful tool capitalizing on strong psychological drives. Target them with an in-app survey. It will also have an impact on metrics like retention and revenue. You can do it easily in Userpilot.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Discover user paths to app actions. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Track user interaction patterns. Track user interaction patterns.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Userpilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? You can reduce involuntary churn by prompting payment reminders in-app or through email. Instead, run in-app banners reminding them to update their credit card information. This leads to lost revenue for SaaS companies. What is involuntary churn?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. The Process of Creating User Personas Creating UX user personas is a fundamental step in UX design and product management, acting as a key to unlocking user-centric solutions.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

JUNE 30, 2021

The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. If yes, you’ve definitely heard of Vimeo at some point.

Technical Review 89

Technical Review Systems Review Analytic Tools Embedded Analytics 89

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Facebook is a good example of a digital platform that serves a wide variety of different users. Then you have larger brands that use Facebook for communicating with customers, investors, and the wider public.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

MAY 20, 2024

Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product HQ

JUNE 10, 2024

For example, consider a scenario where a B2B product manager decides to create a new marketing tool targeting marketing professionals. Built With : a tool that lets you look at online traffic by verticals and offers insights into prospective industry numbers. A mobile-friendly responsive app that works across mobile devices.

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product Coalition

AUGUST 10, 2020

The users acquisition flow / funnel Our branding What our competitors are doing / not doing / going to do Same as the intelligence officer?—?we We incorporate data collection methods: Analytics tools User interviews Support tickets Customer success The collected data might be wide at first, so we segment it.

Data Visualization 167

Data Visualization User Testing Analytic Tools B2C 167

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. Userpilot’s HubSpot integration even lets you send data both ways between the tools if needed.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Amplitude

DECEMBER 6, 2020

The customer lifecycle is the path your users follow before, during, and after engaging with your product, website, application or support system. Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. But with so many marketers already using data analytics to power their campaigns, is it wise for B2B marketers to keep relying on the same parameters to understand more about their target base in order to fuel result-oriented campaigns?

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. But with so many marketers already using data analytics to power their campaigns, is it wise for B2B marketers to keep relying on the same parameters to understand more about their target base in order to fuel result-oriented campaigns?

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C? And should you, as a product manager care about it?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

JUNE 11, 2024

For instance, you might discover that you need user onboarding software to retain users after the first three months. The touchpoints in a user journey map refer to in-app experiences, and customer touchpoints in a journey map refer to every interaction the customer has with your app. Let’s get started! Get a demo. Definitions.

User Testing 104

User Testing Customer Experience Customer Feedback Data Visualization 104

The Product Coalition

MARCH 28, 2022

Landing Page Optimization (LPO) Landing pages are crucial to several of the Customer Lifecycle stages; during awareness, they are the first impression a customer gets from your brand. Ensure that these are aligned to your brand identity and the values of the customer segment that you are targeting.

Customer Experience 125

Customer Experience User Testing Data Visualization Messaging 125

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. Create your customer personas either using software such as Hubspot or customizing an online template.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

PMLesson's Ace the PM Interview

MAY 19, 2020

Since Product Marketing Managers are at the intersection between users, the product team, and sales, they need a mix of interpersonal, communication, creative, analytical, and technical skills to be successful. They work hand-in-hand with others in marketing to create campaigns to drive product adoption, brand love, and product engagement.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

MAY 26, 2024

How to leverage them to drive more growth in your SaaS? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If I asked you: “Which tool should I use” and showed you this picture below, what would your answer be? Well, without context, there is no answer to the question, “Which tool should I use?”.

User Testing 59

User Testing Research Software UX Webinar 59

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. We hope this material will help you feel more confident in the coming year.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. Book a demo to learn how! What is customer churn?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52