Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” For another example, let’s imagine a product team working on a B2C subscription product.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Build our product around and into the user’s workflow.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

The Product Guy

MARCH 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Simplicity is the ultimate sophistication.”

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mixpanel

MARCH 7, 2021

“I’m currently the founder of LevelUp, a startup aiming to revolutionize mentorship by creating a platform connecting women mentors and mentees based on role, industry, career interests, and goals. ” Natalie Kouzeleas Director EMEA & LATAM, Mixpanel. “I started as a software developer.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Userpilot

NOVEMBER 21, 2023

How to upskill as a product manager. TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. Measuring the value of product management is difficult too. Instead of driving the product strategy , they simply fulfill requests.

Technical Review 82

Technical Review User Testing Product Management Product Manager 82

The Product Coalition

MARCH 21, 2019

In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute. Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” The key is to understand why they need new solutions.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 68

B2C Framework Data Visualization Analytic Tools 68