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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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5 Customer Engagement Solutions For SaaS You Can Implement Right Away And Drive Growth

Userpilot

Are you looking for customer engagement solutions that can give you an upper hand in creating stronger customer relationships? Let's look at 5 customer engagement solutions you can set up today and drive growth right off the bat. What is a customer engagement solution?

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

The best solution is to ask them directly. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. Want to know whether your product is delivering value to customers?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

Userpilot

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Why should you perform sentiment analysis?

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

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Active vs Passive Customer Feedback: Which is Better for SaaS?

Userpilot

In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Feedback is essential for SaaS companies because it helps product teams improve the user experience. In comparison, passive feedback is the one initiated by the user. In-app surveys.