Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Userpilot

MARCH 25, 2024

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. We also show you a few good product tour software tools. The main role of product tours is to lead users to the Aha! Ready to dive in?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

MAY 14, 2024

Here are 10 possible contenders for the title, covering multiple use cases, from customer engagement through analytics , customer relationship management, experimentation, and digital experience optimization. TL;DR Mixpanel integrations enable you to connect it to other tools for seamless data sync. Book the demo for more insights!

Data Visualization 104

Data Visualization Embedded Analytics Analytic Tools Feedback Software 104

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Etsy uses psychographic segmentation to send tailored product recommendations based on the user’s interests.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

MAY 2, 2024

Identify the happy paths of power users through analytics and replicate them for new customers. Offer personalized product demos to help trial users experience the full value. Leverage interactive walkthroughs and tooltips to drive product adoption. A/B-test different versions of your onboarding flow to optimize for conversions.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

SEPTEMBER 22, 2021

Why do you track online engagement for your SaaS app? Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. To do that, you need the best engagement tools. In addition to that, we will analyze some of the best engagement platforms available.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is product marketing?

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Disruptive innovation is what many SaaS startups aspire to.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. What is sentiment analysis?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

SEPTEMBER 21, 2022

Designing your customer feedback form the right way lets you collect better data that can help improve your product. Best practices: Collect feedback intentionally and contextually using in-app feedback surveys. Feedback surveys for collecting product feedback. What is a product feedback form?

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Reasons for funnel leaks at the bottom: Insufficient in-app guidance. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Userpilot can help.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

APRIL 25, 2024

Exploratory research is one of the initial steps in the marketing research process. If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

NOVEMBER 28, 2022

With a solid feedback tool, you can create different types of contextual microsurveys , customize them, set frequency intervals and behavior triggers for the surveys, add qualitative follow-up questions, and use response tagging to detect trends. Userpilot, Survicate, and Qualaroo are the 3 best-automated feedback collection tools.

User Testing 98

User Testing Feedback Software Customer Feedback Data Visualization 98

Userpilot

APRIL 26, 2022

Want to accelerate your SaaS product but don’t know how to drive adoption? Product adoption isn’t complete until users adopt all the features they need to achieve their goals. Product adoption rate measures the percentage of signups who adopt your product and become regular, active customers.

Analytic Tools 98

Analytic Tools Research Software Onboarding KPIs Data Visualization 98

Userpilot

OCTOBER 1, 2021

There are few more important topics than personalized onboarding for SaaS businesses that want to form a genuine, win-win relationship with their customers. Unfortunately, there are many SaaS companies that try so hard to be personal that they end up seeming desperate, or, even worse, downright creepy. Avoid linear product tours.

Analytic Tools 115

Analytic Tools Feedback Software User Testing Data Visualization 115

Userpilot

FEBRUARY 3, 2023

Then, collect direct customer feedback with in-app surveys. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. The two top customer analysis tools of our choice are Semrush and Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

APRIL 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey , and leveraging it to drive growth, are two separate things. When it comes to software products, we must rely on user analytics. Source: fullstory.com.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. The best walkthrough software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

SEPTEMBER 10, 2022

This post lists the different questions to ask users on your survey concerning their experience with your software. Collecting these valuable insights will help you provide a much better user experience with your app. A General UX feedback survey collects data concerning your app's UX aspects. Let's begin!

Customer Feedback 98

Customer Feedback Product Research Feedback Software User Testing 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99