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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications. Share case studies, write posts that highlight your analytical approach, and offer insights backed by data.

Branding 293
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How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

It’s said that more than two-thirds of software projects fail to deliver expected results. This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps).

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SaaSifying an on-prem offering: a case study

Mind the Product

Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. Read more » The post SaaSifying an on-prem offering: a case study appeared first on Mind the Product.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce.

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Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

As a product or technology leader, you likely know there’s a tremendous value that can be gained from predictive analytics. That said, successful implementation of predictive analytics can feel unpredictable. That said, successful implementation of predictive analytics can feel unpredictable.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. Wes will also discuss and teach you: Case studies of successful and failed PLG strategies. As PMs, we all know the importance of building a successful product-led growth strategy. But what else do they have in common?