Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems.

Research Software 81

Research Software Analytic Tools User Testing Onboarding KPIs 81

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. Why Is SaaS Onboarding So Important? What Are SaaS Onboarding Tools?

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Userpilot

DECEMBER 31, 2022

In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. Frequency is how often a customer interacts with the platform. The monetary value metric evaluates the amount of money that a customer has spent on a platform. You came to the right place!

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Analytic Tools Feedback Software Onboarding KPIs Data Visualization 90

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 80

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Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments.

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Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. To take full advantage of growth opportunities, use product analytics to inform product decisions. To see how Userpilot helps SaaS companies grow, book the demo!

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Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 91

Userpilot

MARCH 21, 2024

Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Providing exceptional customer service by offering 24/7 support through in-app resources and optimizing customer experience. But what strategies can you follow to boost product engagement at every stage of their journey?

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Revulytics

JULY 12, 2019

For software companies, the influence of words lies in the content created to educate customers on how to make the most of their products. If you don’t have usage analytics in your application, you probably have to ask a developer to write a SQL query and try to peel back the layers of usage.

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Userpilot

APRIL 24, 2024

Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users. Hence, achieving four times better results than expected by inviting users inside the app. What’s the business impact of this challenge for SaaS teams? Book a demo to learn more.

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Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? In this article, we cover: What SaaS customer onboarding is and why it’s important. Onboarding best practices for SaaS companies. What is SaaS customer onboarding?

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Analytic Tools Feedback Software Customer Experience Data Visualization 94

Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Ask them for their feedback using in-app microsurveys. Customers are always shopping around for the best solution for their needs.

Data Visualization 92

Data Visualization Feedback Software Analytic Tools Research Software 92

Userpilot

FEBRUARY 26, 2023

Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. Userpilot provides tools and features for creating the ultimate renewal playbook. Both the renewal and customer success playbooks provide clarity to your process while equipping you with tools to track success.

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Feedback Software Analytic Tools Customer Experience Customer Feedback 87

Userpilot

AUGUST 10, 2023

In this guide, we’ll explore what behavior-based marketing automation is, how you can use behavioral segmentation to appeal to your target audience, and the right tools for the job. Start with showing personalized messages based on data you’ve gathered via survey. behavioral targeting). Book a demo with us to learn more!

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Userpilot

NOVEMBER 16, 2022

Automatically create onboarding videos with AI video production tools , like Synthesia. To do this, create a self-service knowledge base full of educational content, like help articles, videos, and case studies. You can design a workflow for each segment and easily deliver it with a marketing automation system.

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Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. In SaaS, there are six marketing funnel stages across the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu). case studies, alternative pages, etc.). But how can you use it?

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Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested. What are the stages of the SaaS marketing funnel? Marketing funnels in SaaS. What is a marketing funnel? Conversion stage.

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Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is product-led growth?

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Analytic Tools Feedback Software Onboarding KPIs Marketing 89

Userpilot

JUNE 17, 2021

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

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Modus Create

JULY 7, 2020

This article expands on the most advanced technique in my earlier blog post, New Relic and JMeter Performance Remediation – Part 3 , Introduce transactional asynchronous messaging. Alter the inventory in the system for items in the cart as sold instead of pending order via a SQL transaction. Sync Systems Fall Down and Go Boom.

Messaging 84

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Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. Collect customer feedback with in-app surveys. Push the most successful new solution out to your entire customer base. To improve your UX design, deliver personalized messages and experiences that are relevant to your users.

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? Building a funnel starts with customer research to identify their needs and pain points , using tools like product analytics, surveys, and interviews. Regularly gather customer feedback, for example, via in-app surveys , to enhance their experience and retain them.

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Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

MARCH 29, 2024

Reasons for funnel leaks at the bottom: Insufficient in-app guidance. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Improve in-app flows with A/B testing. Implement app usage analysis and convert new users to repeat buyers. Features with usability issues.

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Data Visualization User Testing Analytic Tools Feedback Software 94

Department of Product

SEPTEMBER 14, 2023

Height is a new project management tool for product teams and they’ve just launched 2.0 For SaaS product teams, one of the more complex parts of building zero to one applications is implementing permissions. Other practical tools worth knowing about this week include a new update from development platform Retool.

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Userpilot

OCTOBER 19, 2022

To succeed, product marketers and customer service teams in SaaS must recognize that customer service isn't a one-size-fits-all affair. So, what are the different customer types you can expect to meet in SaaS? Ensure your website is designed to leave a good impression on these ones and that your message is easy to understand.

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Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

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Userpilot

DECEMBER 19, 2022

Investing in a variety of content formats including articles, case studies, and video courses is the best way to cover all your bases with both users and search engines. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. What is B2B marketing?

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Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

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Userpilot

FEBRUARY 3, 2023

In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. Effective strategies for primary onboarding: Greet users with welcome messages. Capture their thoughts with in-app microsurveys. Point users to key actions with onboarding checklists.

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Onboarding KPIs Customer Experience User Testing Customer Feedback 95

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. A snapshot of tools and techniques. Specific methods can find out what customers think when they encounter your brand, and validate your message (or not). What’s it got for product teams?

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Userpilot

AUGUST 23, 2021

NPS software tools make this scalable with automatic, personalized messages that trigger based on a user’s NPS response. In-app experiences are more likely to engage customers than emails. Consider offering in-app support such as knowledge bases , to help address customers' struggles. Also, in-app surveys (eg.

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Userpilot

OCTOBER 11, 2022

In that process, they’ll explore your tool, use it to solve their needs and continue doing so—which is what the CS team helps customers do. This article discusses what an engagement loop is, why it matters to your growth, and how to use plug-and-play engagement software to create sticky loops. Increase product stickiness.

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Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Your goal for now is just to monitor your core user metrics in product analytics and make sure you haven’t broken anything.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JULY 20, 2023

Drive customer success with contextual in-app guidance. Reducing customer churn rate with Userpilot: Monitor in-app user behavior to predict churn. Gather insights from churned customers with in-app surveys. Building in-app CSAT survey with Userpilot. Use an onboarding checklist to drive users toward activation.

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Department of Product

NOVEMBER 16, 2023

Another product unveiling a similar use case this week, albeit in a distinctly different category is Celonis. If you’ve not heard of Celonis before, it’s a SaaS company that focuses on one thing product teams tend to either love or hate: process map diagramming. ML is a subset of AI. That’s the first big difference to note.

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