People-First Product Leadership

JUNE 24, 2025

Or noticed how the same conversation can lead to new insights or annoyance depending on how a question is phrased? The shift is happening everywhere: At the Dallas-Fort Worth Airport, AI empowers customer service agents to solve problems without waiting for a team lead - like why gate C17 always feels five degrees colder than the Arctic.

Leadership

Amplitude

NOVEMBER 14, 2017

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. find an analyst to help pull a list of user emails. 7 tips to help you actually do user research.

User Testing

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

Product Research

Gainsight

MAY 28, 2025

Inspired by the beloved musical Wicked, Gainsights keynote wove together a tapestry of innovation, humor, and cutting-edge AI technology. Do more with less has become the mantra of every CFO, and Mehta candidly acknowledged how taxing its been for teams trying to meet growing customer demands with shrinking budgets.

Analytic Tools

Mind the Product

OCTOBER 27, 2016

It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. It’s becoming a less and less reliable model for how customers actually engage with brands and businesses.

Customer Experience

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

User Testing

Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

Research Software

Piyanka Jain

SEPTEMBER 18, 2020

Data can be a powerful tool if you know how to put it to work! Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. And the good news is, there is a solution. The solution lies in understanding the problem.

Data Visualization

UserVoice

JULY 31, 2017

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? 5 Easy Ways To Collect Feedback During Onboarding. Forget Your Customers, What Are Your Account Manager’s Pain Points?

Customer Feedback

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in!

Data Visualization

Userpilot

JULY 7, 2024

Wondering which customer communication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customer communications management software is and what to look out for when selecting one. What is customer communication management software?

Customer Communications

Intercom, Inc.

APRIL 19, 2018

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.

Research Software

The Product Coalition

JULY 8, 2021

Since volumes of textual data increase, natural language processing becomes an effective tool for financial analysis. Photo by Morgan Housel on Unsplash The language is the substance absorbing information from the epochs, reflecting social trends and giving a profound insight into things happening to us, humans, today.

Data Visualization

Userpilot

JANUARY 3, 2022

How big of an impact can the right product tool make on your product management efforts? The answer depends on your use case and which tool you choose. But with the right tools for the job, a product manager can make some truly transformative contributions to product development. What is a product tool?

Analytic Tools

The Product Guy

OCTOBER 4, 2019

Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. Sometimes an account manager emails you about a complaint that a major customer has and demands to know when the fix will release.

Reporting Tools

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. Here are seven of the best advertising campaign examples in SaaS: 1. Chameleon user onboarding Olympics.

Feedback Software

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. Value-based growth is a strategy with customer value as the main growth driver.

Feedback Software

Amplitude

MARCH 9, 2020

Our customers use our product intelligence platform to iterate quickly on big bets, and to stay ahead, they will need a platform that can instantly predict which features and campaigns are most likely to cause growth and make faster product bets without extensive A/B testing—they need predictive analytics with causal insights.

Data Visualization

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

User Testing

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions. Then keep reading!

Customer Feedback

Userpilot

AUGUST 6, 2024

There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies.

Feedback Software

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Stewart: Thinking back to Dribbble in its earliest days, it was fundamentally a place for designers to post work in progress and get feedback.

Feedback Software

Intercom, Inc.

MAY 3, 2018

How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. To this day, Rohini continues to cold-call customers.

User Testing

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Are there any gaps in the existing tools that my product can fill?

Analytic Tools

Product Talk

APRIL 21, 2021

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. Maybe not actively, directly supporting hate groups, but allowing them to flourish on their platform. Hi, everybody. We did the research.

Product Research

Userpilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? We also look at: The importance of events analytics Different types of events you can track Best events analytics tools Excited? Server-side event data reaches your app via API.

Data Visualization

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. ” to track the source of your users. What is the dark funnel in SaaS?

Analytic Tools

Userpilot

AUGUST 14, 2024

What does the conference have to offer this year? Userpilot Product Drive is an annual conference for product folks organized by Userpilot. It features known and respected speakers from the SaaS industry who share insights, strategies, and best practices to help product teams build and grow successful products.

Data Visualization

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization

The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

User Testing

Amplitude

JULY 17, 2019

Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. To guide your learning, we put together the following collection of the best analytics-related podcasts to listen to. Everyday Data Analytics Podcasts: Partially Derivative.

Data Visualization

Userpilot

AUGUST 17, 2024

Dan is one of the speakers at this year’s Product Drive conference organized by Userpilot. His lean product analytics framework consists of 5 steps: Choose the metrics to track. What is lean product analytics? Lean product analytics is a key component of the Lean Product Methodology. Let’s unpack them one by one.

Data Visualization