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This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Making Smart, Data-Driven Decisions Decision-making can make or break your product, especially when data is involved. Why Listen to This Episode?
This unique combination developed both her analytical thinking skills and her ability to question assumptions – capabilities that would later prove valuable in her product career. Over ten years, she rose through the ranks until everyone in the company reported to her.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
When you’re building a mobile product , data is your lifeline. Whether for tracking feature adoption or spotting drop-off points, the right analyticstool can make or break your growth. But if you ask me, theres simply no one-size-fits-all solution. What works for a startup might not scale for an enterprise.
Of course, it’s crucial to have a good onboarding experience to drive your activation metrics. Ruben Ugarte will be focusing on how to improve all aspects of onboarding experiences by understanding how your current onboarding process is stacking up, and giving you the tools to prioritize what to try changing.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
New research from Harvard Business Review AnalyticServices reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.
In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Joeri emphasizes that data and intuition are not oppositestheyre collaborators. Data + context = better decisions.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. If youre serious about building a mobile app, you cant afford to make such costly mistakes. One swipe, and your user is back in the app.
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. And the behavioral data you do collect depends on what you choose to track and how you track it. Not so much.
Data can be a powerful tool if you know how to put it to work! Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. In fact, this issue is so pervasive in organizations that 80 to 90% of the analysts in the audience report this problem.
In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech.
What we want is to create a culture where stakeholders come to us with problems, rather than ready-made ideas and solutions (i.e. Yet, I wanted to dig deeper into this issue by focusing on: The reasons why a Solution-first culture makes your life harder; A “framework” to drive stakeholders to think in terms of Problems. features.).
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
SaaS: 85%95%. SaaS companies typically rely on subscription models so CRR is expected to behigh. Established customer relationships and financial product stickiness (customers typically avoid switching to other finance service) lead to high retention rates. SaaS companies typically use monthly or annual retention.
Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Want the best of everything?
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Here’s how to build that system: 1.
SaaStools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaStools are applications that users can access through an internet connection.
From new UX-related technologies and automation to personalization. Well start with an overview and explore how AI can take on tasks such as analyzing user data and automated prototyping to help professionals connect with users on a humanlevel. This fast-paced testing accelerates design cycles and helps refine products in lesstime.
Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers. In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. You can submit yours here.
Visualdata surrounds us – colorful charts on weather reports, infographics on the web and in social media articles, map charts in presentations, etc. To help you get started with datavisualization, this article explores various visualization methods and their use cases. Funnel charts. Pie charts.
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. It shows youre thoughtful, analytical, and focused on results.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
Reporting vs. analytics – which should you choose for your business? While a growing number of businesses are increasingly adopting reporting and analytics , the difference between both terms can be confusing. Essentially, reports communicate information, while analytics provide context and insight.
Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. And it’s an advantage that traditional corporate learning platforms simply can’t replicate.
Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? In others, users just need clearer in-app guidance at the right moments. It’s a simple, low-friction way to improve the in-app experience. A great product tour example of how to do this right is Attention Insight.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes. We’ve got you covered!
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
OTT technology has brought a revolution to the world of traditional broadcasting, making quality content available to every member of the Internet-connected economy. Here’s how to help your OTT service become a part of it. Opening an over-the-top way of streaming, developers have found a whole new gold mine projected to grow from $121.61
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
Or rather, two – conversation topics and custom reports. Well, my panel today are no strangers to asking that same question in conversations they have with each other, as they have been instrumental in our recent release of custom reports and conversation topics. Opening new possibilities with custom reports. Thomas: Awesome.
If you want help building your outcome mindset, check out our Defining Outcomes course. It’s not a solution or feature request. Interview snapshots are a way to visually synthesize what you are learning from each interview. We started by asking, “Is your team currently using any of the following visuals?
I admit Introducing Userpilot Analytics may not be the most accurate title. After all, Userpilot is already a powerful analyticstool and we’re simply adding new features that have been available only in dedicated product analyticstools so far. What can you expect from the new Userpilot analytics?
Define my interpretation of the solution with its value proposition. A word of caution here on offering a solution to your defined problem. Specifically, a lot of “how” has been removed as those were more engineering and solutions focused details. As with any tool, there is a downside when misused. What are we betting on?
Beable Education is an e-learning platform designed to enhance literacy and prepare K-12 students for life and career success. We chatted with Ann Marie McNamara, Beable’s Senior Product Manager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement.
Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. Attention Insight — an AI tool for heatmap analysis — encountered a roadblock with user activation during its free trial, where only 47% of users completed a heat map analysis. Source: Todoist. #6.
The key is to monitor all the data and optimize your strategy at each step. That’s where product launch analytics step into the picture. In this article, we’ll dig deeper into key metrics and tools to help you get started with product launch analytics. Book a demo to see it in action. Book a demo to see it in action.
A career in product design offers just thata unique opportunity to bring your ideas to life while shaping the future of technology, sustainability, and user experiences. Data-Driven Insights: Analyzing user behavior, AI offers insights that guide design decisions. Try Glide for AI-assisted app creation withoutcode.
What tools should you use to test your assumptions? When we hear about an unmet customer need, pain point, or desire, we often jump to our first solution. We intuitively know not to only look at one apartment or house or interview at only one company, but in the workplace we’re often tempted to jump to our first solution.
It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds. It’s clear that data is here to stay, but many product managers are still yet to embrace data-driven product management…and they’re making a big mistake.
We need to know what job they are doing, what problem they are solving, and what words they use to describe those things… before they know that the solution is out there. There are great tools for product managers to assist with this. Here are 5 tools for SEO and analytics that are easy to use.
Productside | Product Management Courses & Training Product PickEm 2025: The Ultimate Startup Showdown The biggest showdown in product management is BACK and this time, its all about the most promising startups. You get to vote for the tools you believe in and help crown the final winner via our LinkedIn polls on the Productside page.
Welcome to Product PickEm 2025 , where the best emerging product tool startups go head-to-head in a bracket-style competition, and YOU decide which ones rise to the top via our LinkedIn polls on the Productside page. Each round, the lowest-scoring tools get eliminated, and the best move forward. Forget the hype. Four winners.
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