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Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers. In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. You can submit yours here.
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. If youre serious about building a mobile app, you cant afford to make such costly mistakes. One swipe, and your user is back in the app.
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In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.
Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Want the best of everything?
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I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
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“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.
What tools should you use to test your assumptions? When we hear about an unmet customer need, pain point, or desire, we often jump to our first solution. We intuitively know not to only look at one apartment or house or interview at only one company, but in the workplace we’re often tempted to jump to our first solution.
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Of course, it wasn’t quite that dramatic — creativity was still thriving; it just required a more focused and specialised approach. But once all those previously unknown questions are answered and solutions are in place, the role of the designer often loses its soul. It almost felt like the end of creativity.
Ada and I both had the privilege of working at two data-driven companies, LinkedIn and SurveyMonkey , led by two analytically rigorous leaders, Jeff Weiner , and the late Dave Goldberg. One practice that both companies established was weekly executive-level metrics reviews. Why metrics reviews matter.
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We also have a quick look at Userpilot as an alternative for each of the tools. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analyticstools empower teams to make informed decisions on how to add more value and offer a better user experience.
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