Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.

Analytic Tools

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software

Userpilot

JUNE 24, 2021

If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. That’s right: the key to recurring revenue in the SaaS world is intelligent onboarding. What is an onboarding platform? That’s a good idea.

Analytic Tools

Userpilot

JUNE 17, 2021

If you’ve ever signed up for a complex SaaS product, there’s a good chance you’ve seen demo content without realizing it. The value of demo content is perhaps most apparent for early-stage SaaS products with few users, or for products where the value is directly correlated with the presence of other users, such as a social network.

Analytic Tools

Userpilot

FEBRUARY 26, 2023

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. However, not all product marketing teams have mastered the art of digital customer engagement. Conversion rate : The conversion rate is the percentage of leads, traffic, or prospects that become customers.

Feedback Software

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

Feedback Software

Userpilot

AUGUST 27, 2024

TL;DR A customer service representative acts as a liaison between a company and its customers by providing information and resolving issues. In the SaaS industry, they help users navigate software applications, troubleshoot technical issues, and drive product adoption. Let’s dive in!

Data Visualization

Userpilot

AUGUST 19, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful product assistant. Product assistants utilize a variety of tools to streamline their work. Looking into tools for product assistants? Collect and interpret user feedback to guide product enhancements.

Data Visualization

Userpilot

MAY 14, 2024

Here are 10 possible contenders for the title, covering multiple use cases, from customer engagement through analytics , customer relationship management, experimentation, and digital experience optimization. TL;DR Mixpanel integrations enable you to connect it to other tools for seamless data sync.

Data Visualization

Userpilot

SEPTEMBER 30, 2024

through surveys, interviews, and other Voice of Customer research. Use analytics where possible to uncover insights into customer behaviors. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below.

Messaging

Userpilot

JUNE 28, 2024

Here is a typical career path and how to progress in each position: Marketing coordinator/assistant (entry-level) : You can progress by gaining hands-on experience with digital marketing tools, learning about user acquisition strategies, and developing product analysis skills. Book a demo to see it in action!

Data Visualization

Userpilot

AUGUST 14, 2024

Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth. Groove’s NPS survey for feedback.

User Testing

Userpilot

AUGUST 28, 2024

Heads of product utilize various tools to streamline their work. Some essential tools include Userpilot for user research & product analytics , ChurnZero for customer success and retention, and ClientSuccess for customer onboarding and engagement. Looking into tools for heads of product?

Analytic Tools

Userpilot

JUNE 17, 2024

Whether it’s backlogging , onboarding, or marketing, we have presented the best resources below: Books : Gain a foundation with “Traction” and “Growth Hacker Marketing” for growth frameworks and creative user acquisition strategies. Looking into tools for user acquisition specialists?

Analytic Tools

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Userpilot

JUNE 12, 2024

This helps tailor your marketing strategies to effectively reach and engage them. Choose useful channels : Select marketing channels that align with where your target audience spends their time. This ensures your efforts are focused on platforms that yield the highest user engagement and conversion rates.

Analytic Tools

Userpilot

AUGUST 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Looking to enhance product adoption and drive customer success? Book a demo today! Book a demo today!

Analytic Tools

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs

Userpilot

JUNE 26, 2024

A career as a user acquisition specialist offers various opportunities for advancement in the SaaS industry. VP of growth/chief marketing officer (CMO) (10+ years) : Take on bigger roles by driving the overall company’s growth strategies , managing large marketing teams, and contributing to executive decision-making processes.

Data Visualization

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

Framework

Intercom, Inc.

MAY 12, 2020

So you’re just using your own judgment, like in a meeting or workshop or whatever, then you can use your own judgment to one, accurately predict what your customers need, want and value. And then two, design the right solution for them. Other things that are indirect are things like surveys, analytics or data.

User Testing

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing