Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 97

User Testing Feedback Software Analytic Tools Customer Experience 97

Intercom, Inc.

DECEMBER 21, 2021

“We have accelerated through many years of progress as if we’re living in a time-lapse” Business is increasingly conducted online, and customer communications are undergoing a massive transformation as customer expectations change. The support leader’s guide to personal, efficient human support.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

Weak Development Team 127

Weak Development Team User Testing Customer Communications B2B 127

Intercom, Inc.

MARCH 30, 2022

Drive truly personalized customer experiences: Use your collected data to power follow-up actions and workflows at scale so that your customers know they have been heard. Customers loved the survey itself and wanted to use this design for their own businesses. This meant leading customers away from what they were doing – ie.

Product Research 129

Product Research Data Visualization Customer Feedback Feedback Software 129

Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

Feedback Software 98

Feedback Software Research Software Analytic Tools Data Visualization 98

Userpilot

AUGUST 29, 2022

Sentiment analysis helps determine customer sentiment with accuracy. It involves using modern technology, such as artificial intelligence, machine learning, and natural language processing, to understand the emotional undertone behind a body of text. You can significantly enhance your customer experience using sentiment analysis.

Feedback Software 96

Feedback Software Customer Experience Customer Feedback Product Research 96

Userpilot

JUNE 17, 2021

If you need a versatile tool that will cover most of your customer education bases, give Userpilot a try. Demonstration content, or “demo content” for short, is made-up, placeholder customer data that businesses show to users in order to demonstrate a product use case that is relevant to them. What is demo content?

Analytic Tools 98

Analytic Tools Demo Customer Communications Data Visualization 98

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. The SOAP™ Methodology is designed and targeted to executives who are driving real results at the world’s fastest-growing product companies. A deep-dive into the SOAP™ Methodology.

Framework 52

Framework Leadership Customer Communications Definition 52

Userpilot

NOVEMBER 16, 2021

In-product messaging displays to your customer inside your product while they are using it. The immediacy and relevancy of in-app communication means that it’s a powerful tool for your product marketing department. In-app messages are a product marketer’s dream.

Feedback Software 98

Feedback Software Messaging Onboarding KPIs Customer Communications 98

The Product Coalition

DECEMBER 11, 2023

Another strategic note about startups that almost goes without saying if you follow my writing, is that before you have product-market fit, finding it should be your only focus. Communication To craft a good strategy, Marty recommends writing it down. Coaching is a great tool to keep pace.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Innovatemap

SEPTEMBER 1, 2021

In actuality, this is a great time to throw gas on the fire, per se, with product improvements and product marketing that can be a catalyst for landing funding. This often requires a partner to come in from the side and build upon the solution without disrupting the product core. Improve Product Marketing.

Customer Communications 52

Customer Communications Customer Experience Healthcare Finance 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.

Analytic Tools 97

Analytic Tools Feedback Software Reporting Tools Customer Experience 97

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. Position #2 Content Showcase app, linking to our product tours. Position #3 Product Hunt to promote our new Messenger launch. Define your goals.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Intercom, Inc.

JANUARY 14, 2019

The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., It’s often so easy to get swept up in the immediacy of technology that we benefit greatly from Kelly’s perspective. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

MAY 26, 2021

Userpilot is a phenomenally versatile onboarding tool. What is Product Onboarding and why does it matter? Product Onboarding is the ongoing process of educating users about a product, especially familiarizing users with particular features as a way of reducing Time To Value. This is a product onboarding tool, after all.

Research Software 52

Research Software Feedback Software Onboarding KPIs Product Research 52

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Intercom, Inc.

AUGUST 30, 2022

As a founder, you may know exactly what tech stack you need to build your product – but what about when it comes to the tools you need to run your business? But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale.

Reporting Tools 163

Reporting Tools Customer Communications Analytic Tools Data Visualization 163

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

ProductPlan

SEPTEMBER 2, 2022

Product teams carry this burden alone without the help of proper tooling for far too long. Launch Management is a first-of-its-kind tool for product teams that helps you wrangle the chaos of a product launch. We are incredibly excited to show you how you can guarantee launch readiness, all within a single platform.

Reporting Tools 92

Reporting Tools Customer Communications Research Software Marketing 92

Userpilot

JUNE 24, 2021

If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. But the million-dollar question is: which onboarding platform should you choose? What is an onboarding platform? Onboarding platform example #1: Userpilot.

Analytic Tools 52

Analytic Tools Customer Communications Onboarding KPIs Data Visualization 52

Business of Software Conference

FEBRUARY 16, 2021

It’s Mark Littlewood, from Business of Software. attendee from Businesses of Software Conference, both US, Europe and online. And I was a software developer before. So, I had been building all my own software to run these ad networks. And then in 2010, we got our first customer. Transcript. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?

User Testing 93

User Testing User Friction Development Team Review Reporting Tools 93

Userpilot

FEBRUARY 26, 2023

However, not all product marketing teams have mastered the art of digital customer engagement. In this article, we’re going to teach you how to measure digital engagement, four trends to stay on top of, and six approaches that you can use for your own digital customer engagement strategy!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Experience 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Product Manager user persona example by Userpilot. Pipedrive value proposition.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Gainsight

FEBRUARY 12, 2019

Over the past few years, we’ve started to see thought leadership on the unique relationship between Product Management and Customer Success. Most recently, it culminated with Gainsight’s rollout of the PX Product Experience Platform. Every user has to go through it to get access to your platform.

Research Software 45

Research Software User Testing Customer Experience Reporting Tools 45

Intercom, Inc.

MAY 12, 2020

So you’re just using your own judgment, like in a meeting or workshop or whatever, then you can use your own judgment to one, accurately predict what your customers need, want and value. And then two, design the right solution for them. Des: You’re sort of tuning a system in a sense.

User Testing 173

User Testing Product Research Customer Experience Customer Feedback 173

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 11, 2021

The idea that, in direct competition, the first thing to go is both side’s differentiators because everyone just starts to look like the other person as quickly as they can, and you see that both in politics and software. What you can do then is you can plot the product landscape you have on the left-hand side. Paul: Yeah.

Feedback Software 129

Feedback Software Reporting Tools User Testing Differentiation 129