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Here are examples, benefits, and how to set one up. It can hold feedback from various sources such as customer support tickets, feature requests, surveys, reviews, and social media. Software development teams might be interested in seeing customer feedback to understand why they’re building one feature and not another.
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I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
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