Amplitude

NOVEMBER 12, 2019

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. As a result, you have endless opportunities to find new ways to continually engage—and retain—existing customers. Are users interacting with in-app features in the ways you want them to?

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Amplitude

JANUARY 13, 2021

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Reporting Tools 52

Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Mixpanel

JANUARY 9, 2020

In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations. Examples (photo sharing app). About users.

Data Visualization 129

Data Visualization Analytic Tools Feedback Software Customer Feedback 129

Userpilot

MAY 22, 2023

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platform analytics?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.).

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223