Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. It’s linked to positive WOM and reduced customer acquisition costs. Identify the happy paths of power users through analytics and replicate them for new customers.

Data Visualization 85

Data Visualization User Testing Customer Feedback Analytic Tools 85

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.

Analytic Tools 86

Analytic Tools Feedback Software Reporting Tools Customer Experience 86

Userpilot

FEBRUARY 22, 2024

Gamify your customer experience to give users a dopamine boost as they engage with your product. Incorporate secondary onboarding to bring hidden features of your product to light and ensure higher customer satisfaction. Face-to-face webinars can help you unlock consistent value for your customers and improve customer retention.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. The best walkthrough software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 88

Analytic Tools Data Visualization Feedback Software Customer Feedback 88

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! What is data analytics for customer experience?

Data Visualization 92

Data Visualization Customer Experience Analytic Tools Customer Feedback 92

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. The more consistently your customers reach the Aha Moment, the more likely they are to subsequently activate and be retained — with positive financial implications for your business. What is the Aha Moment?

Analytic Tools 90

Analytic Tools Research Software Feedback Software User Testing 90

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives.

B2B 96

B2B Analytic Tools Feedback Software Data Visualization 96

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

Analytic Tools 87

Analytic Tools Research Software Feedback Software Data Visualization 87

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Onboarding KPIs 85

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. The average product failure rate in SaaS.

Feedback Software 92

Feedback Software Research Software User Testing Analytic Tools 92

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 85

Feedback Software Analytic Tools Research Software Customer Experience 85

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Userpilot

OCTOBER 1, 2021

There are few more important topics than personalized onboarding for SaaS businesses that want to form a genuine, win-win relationship with their customers. Unfortunately, there are many SaaS companies that try so hard to be personal that they end up seeming desperate, or, even worse, downright creepy. Avoid linear product tours.

Analytic Tools 102

Analytic Tools Feedback Software User Testing Data Visualization 102

Userpilot

JULY 22, 2022

A product-led growth strategy relies on the product experience as the primary driver for revenue growth. SaaS businesses should use both models together. Focus on making an amazing product, collect user feedback , and then implement that feedback into product improvements. The reverse trial funnel.

Feedback Software 86

Feedback Software Analytic Tools User Testing Product Research 86

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 89

Onboarding KPIs Analytic Tools Research Software Product Marketing 89

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Userpilot

NOVEMBER 24, 2022

Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 93

Feedback Software Analytic Tools Framework Onboarding KPIs 93

Userpilot

OCTOBER 19, 2021

Said every product manager and product marketing manager currently working in SaaS ever ??????! The super-short answer is: Find the best customer retention software that helps you build user engagement and combat churn ; and. Best customer retention software tool for tracking analytics: Heap or Mixpanel.

Feedback Software 83

Feedback Software Analytic Tools User Testing Customer Experience 83

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. What is a marketing funnel?

Feedback Software 90

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 90

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 96

B2B User Testing Research Software Analytic Tools 96

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 83

Analytic Tools Feedback Software Onboarding KPIs Software Review 83

Userpilot

FEBRUARY 18, 2022

If you’re creating a user onboarding flow for your SaaS company, you’ll want to look at website tour examples from other businesses before you start. We can learn from their mistakes, as well as follow the best practices they’ve established for teaching customers how to use their product. Let’s get right into it.

Analytic Tools 52

Analytic Tools Feedback Software Onboarding KPIs Software Review 52

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Product management is a cross-functional role responsible for all stages of product development. Reports, statistics, and product benchmarks give you hard data on trends in the product world.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Feedback Software 90

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The best Product Adoption tools.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Mixpanel

MARCH 25, 2020

It requires navigating an exponentially crowded MarTech landscape , making data un-siloed and accessible, implementing and integrating new technologies, then equipping teams with the right skills and mindset to translate all of that data and technology into business value. Unlocking the power and promise of product analytics.

Analytic Tools 45

Analytic Tools Feedback Software Data Visualization Certifications 45

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Usersnap

AUGUST 26, 2021

or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue. Most recommended customer feedback software. Why is customer feedback important?

Feedback Software 119

Feedback Software User Testing Customer Feedback Data Visualization 119

The Product HQ

APRIL 20, 2024

If you’re looking to move forward from a product manager position, you need to have a formal degree. A company may call its junior product managers associate product managers. That said, it’s best to avoid adding any entry-level position if you want to keep your resume on a single page.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. What is Product Activation? How do I calculate Product Activation Rate?

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Customer Experience 76

Indicative

JUNE 18, 2021

That starts with the cloud data warehouse (CDW), which serves as the center of the Modern Data Ecosystem and opens up a broad range of use cases, including Product Analytics. Indicative CEO Jeremy Levy and Snowplow cofounder and CEO Alex Dean took on this topic in a recent webinar. Behavioral Data and Privacy.

Data Visualization 59

Data Visualization Analytic Tools Technical Cofounder Feedback Software 59

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118