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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Here’s how to build that system: 1.
From new UX-related technologies and automation to personalization. To do this, we will analyze effective strategies and refer to some key successful studies. Its influence is growing across three key areas: innovative technologies, automation of design tasks, and personalized user experiences. No one can denythat.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. Attention Insight — an AI tool for heatmap analysis — encountered a roadblock with user activation during its free trial, where only 47% of users completed a heat map analysis. But it doesn’t have to be that way.
Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. Here are the most common types of release notes: Software release notes : These documents summarize changes made in a new software release. Who should write release notes?
Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain.
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Advanced Tactics: Stakeholder Mapping: Use tools like the Stakeholder Alignment Blueprint (available on jonihoadley.com) to identify key goals and concerns. Click here to download.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
CRR formula, reference values andexample Customer Retention Rateformula Number of customers at the end of the period : Total number of customers at the end of the measuredperiod. Reference values CRR varies widely across industries due to differences in customer expectations about business. SaaS: 85%95%. Telecom: 75%85%.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.
Reveal Embedded Analytics Introduction to Embedded Analytics in Angular and.NET Core Embedded analytics is no longer an optional featureits a necessity for modern applications. In 2025, users demand seamless access to real-time insights directly within the tools they use daily. Why is Embedded Analytics Essential?
How New Heuristics Are Reshaping the Creative Process Between Humans andMachines Image generated byChatGPT When the wave of generative AI tools began flooding the market, I must confess my reaction was mixed: a sense of fascination for the possibilities and concern for the ethical challenges looming on the horizon.
Simply put, there are products that you cant easily recommend to anyone even if you like them (would you recommend your ERP software at a family dinner?), At most, it indicates the likelihood of receiving an unknown amount of referred customers. Analyzing the in-app behavior of NPS detractors to capture their issues.
Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. Designers have designed themselves out of the equation.
Contextual in-app messages and tooltips. Userpilot gives you the tools to improve activation, drive adoption, and increase retention without writing any code. I’ve worked with many SaaS teams that pour their entire budget and brainpower into getting customers through the door. They might not even be looking for your tool yet.
Many product teams dont truly understand their app user journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. To help, I broke down real apps step-by-step to uncover what works (and what doesnt) at every stage of the journey, from first discovery to long-term loyalty.
Youve seen great success with your product and want to turn it into a mobile app. As a product manager, Ive seen it become a constant loop of juggling SDKs, waiting on engineering sprints, patching together feedback tools, and praying your analytics make sense. Meanwhile, your users churn because they find the app confusing.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
What the latest generation of AI tools means for the product design process; what these tools bring to the table, where they fall short and how to leverage them to up-level our craft. According to Gartner, 70% of new applications will be developed using low-code or no-code platforms by 2025 , up from less than 25% in 2020.
Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? In others, users just need clearer in-app guidance at the right moments. Or a persistent guide they can refer to while they explore? It’s a simple, low-friction way to improve the in-app experience.
For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Im looking at you, in-house enterprise solutions. As a result, it often becomes easier to defend a solution whose benefits are visible in the short term but may prove less suitable in the longterm.
As technology moves beyond flat screens into 3D spaces, designers face a new challenge: creating experiences that users don’t just see, but step into. Feedback System responses (visual, audio, or tactile) that confirm user actions. Example: Seeing your hand hold tools during VR training. Essential for usability and engagement.
Hotjar has long been a go-to tool for understanding user behavior, but its not the only player in the game. Whether youre looking for easy-to-use Hotjar alternatives with advanced product analytics and a better pricing structure, we are here to help! Userpilot Best for: Mid-size and enterprise SaaS businesses G2 rating: 4.6
Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.
To address this gap, Fintech companies and neobanks have transformed the financial services landscape by launching apps that break away from traditional banking approaches. These platforms are not only distinguished by their vibrant, authentic and eye-catching interface designs but also by their innovative approach to customer engagement.
Establish benchmarks – Use this initial wave as your reference point for all future tracking. When you partner with Alchemer, you get more than just a tool—you get a team of experts and a platform built for action. Phase 3: Optimize (Ongoing) Turn insights into action and evolve your program as your needs grow.
So from my experience as a product manager, Ill not only walk you through the entire process of sending mobile push notifications but also the most important practices and use cases to avoid spamming your app users. Which means youll be limited to the capabilities of the platform youre working on. Analytics and performance tracking.
billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. ” This person is also referred to as the “skip lead.” Instead of placing all the burden on the manager, we need to shift our analytic lens upward, onto the skip. This feels efficient!
Manual tracking in spreadsheets Using a dedicated analyticstool We aren’t actively tracking it When a user shows signs of churning, what’s your typical response? Userpilot can help you understand user sentiment, identify friction points, and build in-app experiences that guide users to value. Under 3% is excellent.
Robinhood is an app that allows people to easily trade stocks, options, crypto, and more. So have an answer prepared—bonus points if it includes a personal anecdote or references one of Robinhood’s core values. Design a stock trading platform. How would you design an experiment to test a new app homepage layout?
Appsflyer reports that app churn rate hits 70% within the first 24 hours, and by day 30, that number climbs to over 90% for most apps. These are alarmingly high figures, especially when you consider that customer acquisition cost for mobile apps has been steadily increasing. What is mobile app churn? How do you do it?
Product stickiness refers to how frequently users engage with a product and how essential it becomes in their daily workflows. Did you know that SaaS companies’ average DAU/MAU ratio is around 13% , while user engagement-driven platforms like social media apps aim for 50% or higher? What is product stickiness?
If you’re a premium subscriber Add the private feed to your podcast app at add.lennysreads.com Ben Erez is a former PM at Meta, the first PM at three different startups, and now a full-time interview coach and educator.
They are highly contextual to in-app actions. Behavioral emails are personalized messages sent to users based on their activity on a company’s website, app, or third-party platforms like social media. These emails don’t require any knowledge of users’ in-app behavior. We use their first name.
When people repeatedly encounter friction with no quick resolution, frustrated users are more inclined to abandon your site or app. If customers frequently report struggling with a specific feature or page, its worth investigating session recordings on that site or app. Session replay tools show the exact moment of user frustration.
Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.
Quantitative data Quantitative data refers to insights that can be quantified and expressed using numbers. As you can see a lot can be analyzed from quantitative metrics alone, but with qualitative analytics you can understand the why: Why are people falling off in the onboarding and not getting value?
Salesforce is a major player in the tech space and globally known for its CRM platform. Salesforce recommends referencing Trailhead , its gamified learning platform, to prepare. What are the different types of software testing? System design Design a system to schedule jobs in a distributed environment.
The realization of simplicity is built on our belief in recognizing the interactions between multiple systems of an environment/ situation. Similarly, service designers are trained to navigate through complex systems of an environment/ situation by leveraging their system thinking capabilities. Let deep dive into 4 Ps.
If you’re a premium subscriber Add the private feed to your podcast app at add.lennysreads.com Read the post Ben Erez is a former PM at Facebook, the first PM at multiple startups, and now a full-time interview coach and educator.
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