Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. Level up your growth marketing by booking a demo.

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys?

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Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

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Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. In the article, we discuss just that. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The stage where a lead becomes a free trial user. The moment a user decides about acquiring your product or not.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Use email marketing campaigns to bring back inactive users.

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Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Userpilot

APRIL 10, 2024

In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. A knowledge base created with Userpilot.

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Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

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freshtrax

SEPTEMBER 7, 2023

This article will provide a glimpse into Japanese convenience store culture, and how these pillars of Japanese society strike awe in the hearts and minds of foreigners who live in or visit Japan. So, in addition to providing general information, I will also provide my experiences of frequenting these stores.

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The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

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Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Userpilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! TL;DR A resource center provides tailored content to aid users in problem-solving your product. Organize the resource center to enhance the user experience.

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Again, think about the user experience.

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UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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Userpilot

APRIL 29, 2024

These are the main questions the article tackles. A market segmentation survey is a market research tool. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Let’s dive in!

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UX Studio

AUGUST 1, 2017

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? They represent a product’s user experience, which is hard to quantify, but some useful frameworks can help.

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.

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UX Planet

DECEMBER 21, 2023

If you’re a UI/UX designer seeking inspiration, or a product owner aiming to propel your brand into the future, join us on a journey through the design trends of 2024. In this article, we delve into the cutting-edge technologies, styles, and tools set to redefine the digital experience, offering solutions and opportunities for growth.

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Userzoom

MARCH 28, 2018

Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.

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Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. When writing microcopy for UI, prioritize clarity over creativity.

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Userpilot

DECEMBER 13, 2023

This is the main focus of the article. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Why is it important to create a user experience strategy?

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Userpilot

MARCH 6, 2024

This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. How do you create a robust product funnel for your SaaS?

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The Product Coalition

JUNE 1, 2023

Even in product management, the amount it costs to convert a new customer will impact your product’s marketing, price points, and overall roll-out strategy. In this article, I’ll outline how to calculate your CAC and LTV so you can use them to optimize your product roll-out strategy. Now let’s talk about how to actually do that.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment.

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Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. Follow that up with interactive walkthroughs like tooltips, to show users how to complete those actions.

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Userpilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Onboarding stage : Providing upfront support to solidify the decision to stay, making the learning curve easier, and enhancing the initial experience.

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Userpilot

MARCH 24, 2024

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Collect user feedback to improve your user flows.

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UX Planet

FEBRUARY 19, 2024

This article is for aspiring designers who are still creating a strong introduction to their UX or UI portfolio. In this article I am going to share with you 50 examples of proven design portfolio introductions from designer hires from Google, Apple, Facebook, Uber, Apple, Spotify, Airbnb, and Amazon. Sanat Rath, Google Hi, I’m Sanat.

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The Product Coalition

JANUARY 17, 2022

Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business. www.Astral.sh ). Example: Codat.io

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Reveal

DECEMBER 6, 2023

This article aims to serve as a guide to understanding the benefits and competitive advantages of OEM analytics, offering valuable insights into selecting the right OEM analytics solution. OEM analytics operates seamlessly, integrating into a company’s application with a look, feel, and branding that mirrors the host application.

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Userpilot

JULY 9, 2023

If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Ready to dive in?

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UX Planet

FEBRUARY 19, 2024

Introduction I’ve learned that the foundation of exceptional user experiences lies in starting with why. It’s not enough to simply showcase the features and functionalities of a product; users need to understand why they should care about it. Got an idea? Let’s get in touch.

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Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. Reducing friction fosters product and brand loyalty.

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