Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 95

User Testing Feedback Software Analytic Tools Research Software 95

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding.

Analytic Tools 104

Analytic Tools Feedback Software UX Data Visualization 104

The Product Coalition

MARCH 11, 2018

Interesting article showcasing the importance of responsive web products, detailing statistics on the reach of responsive products, and what strategies to adopt in order to produce effective Products of that nature. Article focused on the importance of illustrations and infographics, to expand the reach and effectiveness of User Interface.

Article 68

Article UX User Testing Magazine 68

The Product Coalition

OCTOBER 13, 2021

In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. as well as the industry, target audience, and distribution channel, the testing process will differ. Functional testing As practice shows, mobile users are intolerant to low-quality software ?

User Testing 122

User Testing Product Research Testing Weak Development Team 122

Userpilot

APRIL 16, 2024

In this article, we explain: What customer journey insights are. Test the effectiveness of the optimizations by tracking their impact and running experiments. Thanks to the insights, you can target the right users with upsell and cross-sell messages at the right time. A/B test results in Userpilot. Tweak them as you go.

Data Visualization 101

Data Visualization Customer Feedback Analytic Tools Feedback Software 101

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. Use social proof to build brand authority. Run landing page tests to improve marketing funnel conversion. Improve in-app flows with A/B testing. Repair tips for middle-of-the-funnel leaks: Reduce sign-up form length.

Data Visualization 103

Data Visualization User Testing Analytic Tools Feedback Software 103

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

JANUARY 25, 2022

Other methods we look at include: promoting in-app feature discovery using contextual tooltips ; collecting and acting on feedback with micro surveys ; onboarding gamification ; removing friction with an in-app resource center ; messaging outside the app to draw users back, and continuous improvement through A/B testing.

Feedback Software 98

Feedback Software User Testing Product Research Onboarding KPIs 98

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in. This is important because testing ad creatives can be time-consuming and expensive.

Data Visualization 135

Data Visualization Advertising Artificial Inteligence User Testing 135

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels.

Feedback Software 101

Feedback Software Research Software Analytic Tools Product Research 101

Userpilot

FEBRUARY 20, 2024

In this article, we’ll explore the benefits of targeted email marketing in SaaS, how to segment your audience for more impactful campaigns and go through practical steps to set up and optimize your targeted email marketing efforts.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Userpilot

JANUARY 15, 2024

In this article, we’ve compiled 14 great examples of product copy and a few best practices UX writers should follow to achieve similar results. Develop a brand voice that resonates with users. Reassure users by sending a success message to show that you care. We’ve got you covered! Let’s dive right in!

UX 94

UX Customer Experience User Testing User Friction 94

Userpilot

DECEMBER 19, 2022

This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning. Brand identity is the first detail that you need to nail down.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 209

Research Software Feedback Software User Testing Customer Experience 209

Intercom, Inc.

JANUARY 25, 2023

We built on the power of in-app messaging At Intercom, we believe in-app messages are the most personal, contextual way to introduce your customers to new features or processes within your product. And, for a smoother brand feel, customize your checklists to look like the rest of your product. Don’t believe us?

User Testing 129

User Testing Customer Experience Messaging Data Visualization 129

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. Test different UI elements with smaller segments of users. Test, test, test.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Talk

JANUARY 31, 2024

Another issue Sebastian identified in hindsight was trying to approach all customers with a broad messaging tool (similar to Intercom). Our mission is to eradicate student debt and we’re doing that with scholarship campaigns by connecting Gen Z students and brands,” says Jelena. It’s been a challenge to break out of the MVP mindset.

Product Research 224

Product Research Reporting Tools Feedback Software Customer Communications 224

Userpilot

JANUARY 8, 2024

This article shows you how. By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. You can also implement A/B testing to see what resonates better with your audience.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Intercom, Inc.

MARCH 16, 2018

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. Hundreds of companies had signed up for his A/B testing product, but very few had taken the plunge beyond a trivial test. He used Intercom to message these users and identify what was going wrong. The problem?

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Userpilot

JUNE 30, 2023

Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Article Forge is ideal for content teams seeking to quickly generate SEO content at scale. Article Forge writing assistant.

Feedback Software 98

Feedback Software Analytic Tools Research Software Data Visualization 98

Userpilot

JUNE 20, 2023

This article examines the concept of trust in UX design and its importance. Performing usability tests at different phases of your design process to help you identify and fix design problems. Creating a positive first impression with a warm welcome message and data-backed onboarding. So, how can you build trust with UX design ?

User Testing 97

User Testing Customer Feedback Customer Experience UX 97

Userpilot

AUGUST 5, 2023

In this article, we’ll explore effective strategies to convert NPS passives into enthusiastic promoters who’ll advocate your product or service. Segment passive customers and offer them targeted offerings through in-app messages. Use A/B testing to determine what retains customers and creates promoters.

Data Visualization 97

Data Visualization Feedback Software Product Research Analytic Tools 97

Userpilot

DECEMBER 21, 2022

In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. Product experimentation.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

AUGUST 18, 2022

In this article, we cover the top CX trends in SaaS today, with real-life examples to inspire your customer-centric approach. Add elements that spark positive emotions that build a stronger connection between your brand and your customers. Humanize your product experience with emotional design. What is customer experience (CX)?

Feedback Software 98

Feedback Software Data Visualization Embedded Analytics User Testing 98

Modus Create

SEPTEMBER 1, 2021

Thorough testing of a website’s usability and accessibility improves engagement, increases retention, and reduces the risk of costly lawsuits. Therefore, digital accessibility testing is an important subset of usability testing. To check usability, we test button interactions, form fields, navigation, and user flow.

User Testing 52

User Testing Feedback Software Product Research Testing 52

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. But what strategies work?

Analytic Tools 83

Analytic Tools Feedback Software Research Software Customer Experience 83

Userpilot

JULY 9, 2023

If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Ready to dive in?

User Testing 97

User Testing Customer Experience Customer Feedback Product Research 97

Alchemer Mobile

JUNE 4, 2019

If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Apptimize specializes in A/B testing.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Once the feature development is over, run beta tests to evaluate it in real-life conditions. To evaluate your in-app messages, use flow analytics. Do you even need a product launch checklist? Assists in managing the launch timelines.

Product launches 96

Product launches User Testing Product Research Analytic Tools 96

Userpilot

APRIL 19, 2022

Upselling for SaaS requires engaging with your users at the right moment with the right in-app message. In this article, we'll go over what upselling and cross-selling are in SaaS companies, how to measure their success, and what are some of the best examples of upselling tactics to kick-start the user upgrade process.

Analytic Tools 96

Analytic Tools Onboarding KPIs User Testing Customer Experience 96

Userpilot

MARCH 14, 2024

This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. 9 use cases for customer analytics in SaaS: Test your onboarding flows with A/B testing. Then, test it with a head-to-head or controlled A/B test. You’re at the right place. Churn rate.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Customer Experience 102

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Product messaging experiments. Run the experiment.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value. Behavior-based messages.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

MARCH 21, 2024

We explored 10 of them, and they involve: Conducting customer research to understand customer behaviors and needs through surveys, interviews, and testing. This cycle involves many stages, each leading to a strong, lasting relationship between customers and the brand. Why is customer lifecycle management important?

User Testing 104

User Testing Analytic Tools Research Software Feedback Software 104