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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Personalize the customer experience , for example, through tailored onboarding. Fortunately, there are things you can do to reverse the trend.

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How to Measure Software ROI For SaaS Products

Userpilot

These are the main questions the article tackles, so if you’re after the answers, you’re in the right place! We also share benchmarks, important metrics to track, and best practices. Userpilot is comprehensive product adoption software with advanced analytics , feedback, and engagement features.

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Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. Its different stages.

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RFM Segmentation: What is It and How to Implement RFM Metrics in Your SaaS?

Userpilot

In this article, we’ll explain what RFM segmentation is and how you can use it to improve your SaaS business results. RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. You can get this metric by tracking product usage.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

This article shows you how. Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up.

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API Monetisation: A Comprehensive Guide (Part 1)

The Product Coalition

This article is the first in a series of posts about API monetisation. This article covers: Why APIs matter What is API monetisation? API monetisation and its associated thinking, frameworks and activities are relevant across the product development lifecycle, from planning through to scaling and maturing of your APIs.

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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

Userpilot

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. Key awareness stage KPIs are ad clicks, blog post views, and SEO rankings.