Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Userpilot

DECEMBER 13, 2022

Attrition is definitely an enemy of many organizations. If you’re interested in driving product growth , you need to learn to remove it from your customers’ life. Reducing friction points in your product and business will: Streamline the sales process. Help customers adopt your tool faster.

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The Product Coalition

NOVEMBER 1, 2020

Part 3 of series on experimentation This Article will cover: How to create an experimentation idea backlog? The right data and experimentation tools. A well designed experimentation system allows a company to accelerate growth by creating faster feedback loops and enabling progressive delivery. Test everything!

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Research Software Feedback Software Systems Review Product Research 174

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

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Userpilot

SEPTEMBER 29, 2023

This article provides the guide you need. As you read on, you’ll learn: The key responsibilities of SaaS growth teams. Examples of in-app experiments to drive growth. Growth engineer : This is a software developer or engineer who focuses on implementing technical solutions to support growth initiatives.

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Userpilot

OCTOBER 27, 2022

Looking for the best customer feedback tool for your SaaS company? There are plenty of solutions for customer feedback on review sites, but they don’t make the choice any easier. Customer feedback is any information provided by customers about their experience with a product or service.

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Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas.

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Userpilot

NOVEMBER 25, 2022

In such a huge SaaS ecosystem these days, it is necessary to find ways to remove friction during the onboarding process if you want to keep a competitive edge. This article will cover the best practices and steps needed to implement interactive guides that engage customers.

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Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use in-app Checklists to guide your users.

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UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers.

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Userpilot

SEPTEMBER 5, 2023

With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. Design the customer journey map.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. Use insight gathered from your first batch of users to make targeted improvements to your product before a wider launch.

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Userpilot

FEBRUARY 27, 2023

Appcues or Spekit – which is the best tool for customer feedback for your SaaS? And is there a better in-app onboarding software that would better fit your needs? Why choose Appcues though if Userpilot can provide you with a more robust customer feedback toolkit, without the hefty price tag?

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Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

AUGUST 24, 2021

But at these pivotal moments, it’s just as important to prioritize your customer support strategy as it is to plan your product roadmap or your next big marketing campaign. With that in mind, here are three questions to ask when you want your customer support to grow with you – and some best practices to ensure it does.

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Userpilot

NOVEMBER 24, 2022

Proper documentation can go a long way when outsourcing processes, hiring new employees, and onboarding customers to use your product as intended. This article will cover the key elements of a good product guide and the tools that can help you implement them. What are step-by-step guides in SaaS?

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Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. First let’s clarify some definitions.

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Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said “Never.”

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UX Planet

JANUARY 16, 2024

Example: User Journey Map Infographic In this article you are going to know below points on User Journey Map 1. Where to do user journey map in the UX process ? What are the steps to create a User journey map ? Type of user journey maps 4. Components of User Journey map 5. Benefits 1.

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Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? This is the main question we answer in the article. These could be user problems or needs. Next, you look for solutions to these problems. They are necessary to understand the ‘why’ behind user behavior.

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Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

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Userpilot

MARCH 21, 2023

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. In this article, we’re going to unpack a repeatable framework for you to analyze user tasks to create successful user experiences. User goals.

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Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. Market Research.

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UX Studio: Product Management

JANUARY 27, 2022

A centralized system is required to develop a good understanding of your users across teams and across your firm. Here’s when research repositories come in handy. They bring together various points of user input and feedback. What are the key guiding principles for Research repositories? Research data.

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Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

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Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. What is a product-centric approach in SaaS?

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User Testing Customer Experience Feedback Software Customer Feedback 52

The Product Coalition

JUNE 21, 2021

A practical look at how and why software designers can ensure digital services can be used by everyone. People who need medicine use apps and websites to order perscriptions and have them delivered to their homes. Thanks to the coronavirus pandemic, making software accessible is arguably a common struggle around the globe.

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