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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. PMs have a unique role that brings together a synthesis of exploration, analysis, and strategic development. Product Vision.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively. It also keeps everyone informed of the product launches or marketing activities that are coming up. But where do you begin?

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Easier help is better help: Announcing completely redesigned Articles in the Intercom Messenger

Intercom, Inc.

We’ve had articles in the Messenger since the last major update in 2018. It was our plug-in vacuum – pretty basic, but it did the job, bringing self-serve directly where you were inside the product. We’ve made it much easier for your customers to get what they need, and increased customer engagement with Articles by up to 3x”.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

We’ll cover both here so you may wish to help your colleagues by sharing this article with them! What is Product Marketing? We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch.