PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

Bain Public

MARCH 30, 2020

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. Originally published by Loren O'Brien-Egesborg Any company + product manager ?

Article 52

Article User Testing B2B Consulting 52

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. The third tool, that you are a master at given that you are a product leader, is leadership without authority.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Bain Public

MARCH 21, 2020

Demand for Product Management thought leadership is still growing. Here’s a list of our product-centric articles that got syndicated across publishers judged to be the best representative of Product Management thinking. Originally published on ProductCoalition.com What Goes Into a Good Product Roadmap?

Article 52

Article User Testing Product Management Product Manager 52

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In this article, you’ll evaluate different SaaS growth models. Let’s g(r)o(w)! ? What you can expect ?⤵️

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

Article 81

Article User Testing Product Research Technical Review 81

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

The Product Coalition

AUGUST 8, 2023

The journey of leadership is, in many ways, a journey toward embracing our incompleteness Recently, I stumbled upon an insightful article by HBR titled “I n Praise of the Incomplete Leader ” and found it strikingly relevant. At first, I leaned heavily on technical jargon, missing the mark with marketers.

User Testing 113

User Testing Vision Leadership Customer Feedback 113

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp.

Vision 300

Vision User Testing Research Software Product Research 300

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Here’s the thing about product management though. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Zero or very few.

Product Management 148

Product Management Product Manager Healthcare Leadership 148

Mind the Product

MAY 5, 2020

In her opinion, there are marked differences in product management practice in AsiaPac and Europe. Today there are 45 product managers. I now look after 110 people, that’s across user research, design, product management and product marketing,” she says. We have a free product and a very good free product.

Leadership 98

Leadership Research Software User Testing Analytic Tools 98

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical product launch manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) While many product managers come from a marketing or engineering background, half or more come from other disciplines. More at [link].

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

Bain Public

JUNE 28, 2019

Avoid the Grey Zones - Define the Market. The most toxic relationships a B2B product manager can have are with sales and marketing. Marketing is always going to want you to build things your competition has. Has the product achieved product-market fit in that segment? We call it ‘featuritis’.

User Testing 40

User Testing B2B Product Marketing Marketing 40

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. In today’s article I have summarized the three most important mindset changes that you need to make in order to be able to change your actions accordingly. Job titles generally reflect that distinction but not always.

Strategy 136

Strategy Product Management Product Manager Management 136

Roman Pichler

JULY 6, 2021

Listen to this article: [link]. Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. Using Market Sensing and Knowledge Creation.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 100

User Testing Workshop B2B Leadership 100

Userpilot

JUNE 12, 2024

TL;DR A product specialist is a professional who is responsible for ensuring a product’s marketability and profitability. According to Glassdoor , the base pay range of a product specialist is between $61,000 and $100,000+ annually. You can even transition into leadership roles in marketing and sales.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Coalition

NOVEMBER 30, 2022

After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common. There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. That’s how you find product market fit. Truth seeking.

User Testing 117

User Testing Customer Feedback Feedback Software Reference 117

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. If yes, you are in the right place!

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

Development 150

Development Product Management Product Manager Management 150

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

The Product HQ

JUNE 10, 2024

However, it doesn’t mean that product managers don’t become data science PMs. Adopting the role becomes easier if a product manager learns and understands data science. In this article, we look at five typical roles that a data science product manager goes through. Looking to become a product manager?

Data Visualization 52

Data Visualization Artificial Inteligence Technical Review Product Research 52

The Product HQ

JUNE 1, 2024

That said, product managers have the same responsibilities. They work with typical product management software and also manage the product roadmap as well as the product team. In this article, we’ll take a closer look into the roles, duties, and abilities of a software product manager.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. From the Bottom Up.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

People-First Product Leadership

MARCH 10, 2024

I was recently asked, how do you grow product sense? While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. To answer this question, I’ll take a step back and begin with what is product sense? And close with, does product sense go stale over time?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Good Product Manager

MARCH 6, 2016

Our annual SiriusDecisions Summit (held this year from May 24-27 in Nashville) brings together 2500+ b-to-b leaders for four full days of data-driven best practices research, unveiling of new innovations across the b-to-b space and networking with an elite community of sales, marketing and product leaders.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

Mind the Product

MARCH 12, 2020

Below are some examples of problems we’ve encountered during our rapid growth, and how product ops was able to resolve them: Scaling Problem. How Product Ops Resolved the Problem. Worked with support leadership to develop a weekly support call between product managers + support team leaders to triage support tickets.

Product Research 184

Product Research User Testing Weak Development Team Technical Review 184

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it! just as you would do with anything else related to product leadership.

Weak Development Team 134

Weak Development Team Leadership Data Visualization Positioning 134

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers.

Framework 117

Framework Reporting Tools Technical Review Systems Review 117

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98