Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Carry out qualitative market research like direct observation and problem interviews.

Vision

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Manager

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? This is the main question the article answers. You will also learn about different types of market research and how to conduct it step by step. What is market research?

User Testing

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

Messaging

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important? Benefits of good product positioning.

Research Software

The Product Coalition

FEBRUARY 6, 2020

How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.

Data Visualization

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. How have you leveraged these skills to drive success in your current position? Continuous learning and adaptation are essential for long-term success in product management.

Product Manager

The Product Coalition

MAY 14, 2021

Case 2: market share of main competitors is falling with market demand remains. Five years ago, HTC, a Taiwanese smartphone producer, took a high position in the market, which threatened many competitors. Unfortunately, in 2018, HTC lost its leading market share to 0.3%, while demand for smartphones steadily increased.

Reporting Tools

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. A colleague recently told me about the overt biases of a market researcher he worked with. His bias defeats the purpose of research. What has made Apple so successful?

Data Visualization

The Product Coalition

FEBRUARY 24, 2023

This can make it difficult for the CPO to develop a product that meets the needs of a specific customer segment and can lead to a product that needs to be better aligned with the market demand. And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. What can be done?

Startups

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well?

Marketing

Alchemer Mobile

AUGUST 23, 2024

These outcomes enable our customers to exceed their business goals, while driving positive impact across their entire organization. Who doesn’t love getting awards and positive feedback, but you might be wondering what actually makes Alchemer so easy to use? Let’s dive in. Efficient Integrations: We work where you work!

Feedback Software

The Product Coalition

SEPTEMBER 21, 2020

This article tackles the principles that successful teams use to maximize their outcomes. Understand your customers, use cases & personas- Relevant experiment hypotheses require deep qualitative understanding of customers whether it is from user testing, customer reviews or market research.

Customer Experience

Userpilot

JULY 29, 2024

This article will help you conduct your own by providing you with a competitive analysis example and some templates. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Here’s a simple guide to help you through the process.

Data Visualization

The Product Coalition

APRIL 7, 2021

This article may help you find the right company. Also, the company has received many positive customer reviews on Clutch and GoodFirms. Are you searching for the tech and design partner you can trust while building your mobile app together? Think of who does really spend 24/7 with you, all day and even night long?

Research Software

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research

Userpilot

JULY 24, 2024

This article will discuss the key steps to get you started. Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Let’s get right to it.

Data Visualization

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization

Userpilot

AUGUST 30, 2024

From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey.

Data Visualization

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. Let’s get into it! Interviews and focus groups.

User Testing

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing

Userpilot

JULY 31, 2023

In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research

Userpilot

AUGUST 15, 2023

In this article, we’re going to make sure that doesn’t happen. Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against.

Feedback Software

Userpilot

AUGUST 18, 2024

Deciding on pricing and positioning. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. TL;DR Maja Voje is a best-selling author and go-to-market practitioner who has mentored numerous Fortune 500 companies. To do this, conduct market research. Register now.

Feedback Software

Userpilot

DECEMBER 15, 2023

That’s one of the questions this article answers. Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Use market research solutions to identify market trends.

Data Visualization

Userpilot

NOVEMBER 2, 2022

In this article, we cover: How to define product value and a value-added product. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product.

Feedback Software

Userpilot

FEBRUARY 23, 2022

In this article, let’s discuss survey bias and what you can do to avoid it. This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. Often, the cause is a poorly selected target market. So let’s change that.

Product Research

Userpilot

JULY 22, 2024

It enables you to capture new markets, increase revenue, and solidify your competitive edge. In this article, we explore the benefits and challenges of this critical aspect of product management. By offering unique products or entering underserved markets, you gain a competitive advantage and establish a stronger market position.

Research Software