The Product Coalition

FEBRUARY 24, 2023

And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. I firmly believe in the saying, “culture eats strategy for breakfast”. High-level roadmap: I like this concept for all stages. What can be done? Communication, Communication, Communication.

Startups 117

Startups User Testing Feedback Software Customer Feedback 117

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Ready to get started? Step four is building a minimum viable product.

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Roman Pichler

FEBRUARY 2, 2021

Listen to this article: [link]. Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. Champions a customer-centric approach. Drives product success.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

NOVEMBER 23, 2023

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Product Research 88

Userpilot

SEPTEMBER 20, 2023

In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively. They own the product strategy , specify its functional requirements, and manage releases.

Reporting Tools 97

Reporting Tools Customer Experience User Testing Research Software 97

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. They work at the intersection of development, marketing, and sales.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Conduct market research to identify competitors and determine avenues for product differentiation.

Product launches 85

Product launches User Testing Product Research ChatGPT 85

Userpilot

MAY 5, 2022

These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. 4: Roadmapping. #5:

Product Research 92

Product Research User Testing Research Software Feedback Software 92

The Product Coalition

MARCH 13, 2023

During the conception stage, market research is conducted to identify gaps in the market and understand customer needs. This research helps to identify potential opportunities for new products. During this phase, the team creates a comprehensive plan for how to bring the product to market.

User Testing 138

User Testing Product Research Development Customer Feedback 138

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

ProductPlan

OCTOBER 11, 2022

This article explores the product owner role and how it fits into the broader product team. Product owners have the following key responsibilities: Ensure the product strategy and vision continually guides the product development team’s execution. However, the product manager sets the product vision and strategy.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A good growth strategy is also data-driven. With this clarity comes improved effectiveness.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 74

Research Software Data Visualization User Testing Marketing 74

The Product Coalition

JULY 6, 2022

In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. Lean relies on good product strategy A product development strategy is a set of processes, methods, and rules used to create new products in a timely fashion.

Startups 126

Startups Feedback Software User Testing Product Research 126

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Let’s dive in!

Data Visualization 82

Data Visualization Reporting Tools Analytic Tools Research Software 82

People-First Product Leadership

JUNE 11, 2023

Today’s articles explore these themes. The article “ 5 ways that Ted Lasso creates psychological safety for his athletes ”, provides a great starting point. Does your team (or organization) have a shared Mission, Vision, Strategy, and Goals? I enjoyed this article partly because it was ironic.

Leadership 52

Leadership Vision Product Strategy Article 52

Userpilot

AUGUST 13, 2023

These are the key questions we cover in the article. Next, put them on the roadmap , considering feature interdependencies and timelines. Alignment with product/business goals Using a feature prioritization matrix helps the team stay true to the product vision and strategy. How to develop your own prioritization matrix.

Data Visualization 89

Data Visualization User Testing Customer Experience Feedback Software 89

The Product Coalition

SEPTEMBER 21, 2020

Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Many companies, in fact, set up cross functional experimentation teams and use the test and learn mentality as their business transformation strategy.

Customer Experience 157

Customer Experience Data Visualization User Testing Product Research 157

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. That's why I never rely on market research.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

MAY 1, 2024

In this article, we dig deeper into what user needs analysis is and how you can get started with it. Creating data-driven product strategies – It takes the guesswork out of product development. Also, you can use them for market research and validation. Chart for product development.

User Testing 73

User Testing Feedback Software Analytic Tools Research Software 73

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

ProductPlan

DECEMBER 6, 2021

So, in this post, we’ll share some strategies for enlisting the help of IT management to support your digital transformation. If you execute them successfully, these strategies can lead to other benefits as well, such as: A better working relationship with your IT team.

Research Software 52

Research Software Data Visualization Customer Experience Download 52

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

MAY 30, 2023

A short feature research survey to explore what future improvements your customers would like to see on your product. So you can prioritize their development and build a public roadmap. Allowing you to personalize your marketing messages better. Public roadmap survey example. Market research survey example.

Customer Feedback 75

Customer Feedback User Testing Feedback Software Product Research 75

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Book a demo to understand how it can fit into your feature launch roadmap.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

NOVEMBER 21, 2022

These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. The insights from the market research feed into the go-to-market strategy. Market and customer research are also the foundation of a GTM strategy.

Product launches 91

Product launches Product Research User Testing Research Software 91

Userpilot

SEPTEMBER 10, 2022

What differentiation strategies can a product manager use to make the product stand out in a saturated market? These are just some of the questions we’re answering in the article! Insights from various teams across the organization should shape the development of the differentiation strategy. What are its benefits?

Differentiation 94

Differentiation Feedback Software Research Software User Testing 94

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal. Are you interested in Product Management?

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value.

Feedback Software 88

Feedback Software Research Software User Testing Product Research 88