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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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Product Teams in Scrum

Roman Pichler

Listen to this article: [link]. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

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Leading without Being the Boss: Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link]. Product success is not something you can achieve on your own as a product manager or Scrum product owner. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

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10 Tips for Effective Product Management Meetings

Roman Pichler

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

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How to Choose the Right KPIs for Your Product

Roman Pichler

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.