Roman Pichler

NOVEMBER 3, 2020

In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. In the latter case, a new strategy might be required to extend the product’s life cycle , for example, by addressing a new market or market segment.

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Product Strategy Strategy Product Research Technical Review 396

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 369

Product Goals Weak Development Team User Testing Vision 369

Product Talk

FEBRUARY 14, 2024

Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 223

Analytic Tools Research Software Product Research Data Visualization 223

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 247

Feedback Software Data Visualization Analytic Tools Research Software 247

Bain Public

MAY 24, 2019

So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. have goals moving in the same direction. As I mentioned earlier on, each team (engineering, marketing, design etc.),

Product Goals 40

Product Goals User Testing Customer Experience Customer Feedback 40

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. The following picture summarises the difference between the Scrum and SAFe product owner roles.

Weak Development Team 328

Weak Development Team Product Research User Testing Customer Experience 328

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Roman Pichler

APRIL 13, 2021

Listen to this article: [link]. Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

The Product Manager Coach Blog

MAY 7, 2024

In this article, I will review the differences between the Staff Product Manager and the Senior Product Manager roles, helping you gain clarity and make an informed decision about your career path. What is a Senior Product Manager? Which one is right for you?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Roman Pichler

MARCH 9, 2021

Listen to this article: [link]. Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

MAY 11, 2021

Listen to this article: [link]. Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Roman Pichler

JUNE 1, 2020

A stakeholder is anyone who has a stake in your product, who is affected by it, or who shows an interest in the offering. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. Build Trust. The answer is by building trust.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

Roman Pichler

JULY 6, 2021

Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research. Developing a product roadmap and setting realistic product goals/outcomes.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. The trouble starts when you have multiple products that target the same exact markets and customers. It’s a product centric view versus a customer centric view.

Differentiation 100

Differentiation B2B Vision Naming 100

Bain Public

MAY 24, 2019

Finding market opportunities, choosing a revenue model and delivering value to customers are all fundamental steps to reaching your product goals. Find Market Opportunities. To begin, it is important to find a market opportunity that has big enough potential.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

DECEMBER 15, 2023

Why do you need idea screening to build successful products? That’s one of the questions this article answers. More importantly, we show you how to screen your feature and product ideas effectively. Its goal is to eliminate ideas that aren’t feasible or aligned with your business goals. Let’s dive in!

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. Preventing Technical Debt.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

Roman Pichler

JUNE 7, 2021

Listen to this article: [link]. There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. Be Clear on When to Involve the Stakeholders and Development Teams.

Weak Development Team 156

Weak Development Team Product Research Workshop Customer Experience 156

Roman Pichler

JULY 6, 2021

Listen to this article: [link]. Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

The Product Coalition

DECEMBER 13, 2021

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Goals: Goals should be S.M.A.R.T.

Framework 148

Framework Startups User Testing Onboarding KPIs 148

Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Additionally, the person in charge of the product must have the necessary expertise. Each product goal should help you make progress towards a user or business goal.

Reporting Tools 341

Reporting Tools User Testing Customer Experience Product Research 341

The Product Coalition

JUNE 22, 2022

There was an enormous chasm between the company’s goals and my role in executing the strategy. At the time, I was managing a wellness product in the nutraceutical space. I needed sales, marketing, manufacturing, distribution, and tech to execute. They often also serve as a bridge between key leaders and product teams.

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Consulting Product Strategy Customer Experience Strategy 129

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need. Marketing Focus b. To do so, the activities of the PM include: a. Pipeline Requirement Analysis c. Win-Loss Analysis 2.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Alchemer Mobile

JULY 30, 2019

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. Here are the top 14 articles from the month of July. __. via Marketing Land]. via Apptentive] . Ericsson Mobility Report.

Customer Experience 138

Customer Experience User Testing Feedback Software Customer Feedback 138

Userpilot

NOVEMBER 20, 2023

The articles: Defines the weighted scoring model Discusses its advantages and disadvantages Shows how product and project managers can create their own model Explains how to follow up on the results Let’s get right into it! Alternatively, you can choose bespoke criteria reflecting your goals or values.

Product Research 105

Product Research User Testing Customer Experience Research Software 105

Product Talk

JUNE 21, 2023

One of the first projects I worked on at Pearson was for a product called Revel that had very much achieved product/market fit, but they were really struggling to scale and the product was kind of breaking underneath users. It’s foundational to leadership and product in an outcomes-based world.

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Product Research User Testing Research Software Customer Experience 179

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it!

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

The Product Guy

MARCH 30, 2018

You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things. Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. Market Feedback. Priority Matrix.

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User Testing Feedback Software Research Software Customer Experience 119

The Product Coalition

NOVEMBER 19, 2020

Do you want to get this article in your inbox? It is a cohesive unit of professionals focused on one objective at a time, the Product Goal.” I have supported many marketing and PR teams in exploring and using Scrum for their purposes. There is now a home for the Sprint Goal, the Definition of Done?—?now

Software Review 92

Software Review Research Software Download User Testing 92

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? These are just a couple of questions we’re exploring in the articles so if that’s what you’re after, you’re in the right place. Product launch manager job description.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. Product failure is often attributed to poor UI/UX.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JULY 13, 2023

It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. CAC is a fundamental metric in measuring company growth.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

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User Testing Customer Feedback Feedback Software Product Research 98