Userpilot

JULY 31, 2023

In this article, we will cover the key responsibilities of PMMs, as well as discuss the skills needed to succeed in this role. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. Why is a well-structured product marketing framework important?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

AUGUST 31, 2023

In-app messages like Alchemer Mobile’s Love Dialog and Notes provide direct channels to communicate with users in real-time. Whether it’s announcing a new product launch, offering exclusive discounts, sharing relevant content, or just checking on customer sentiment, apps enable you to stay connected and top-of-mind with your audience.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Intercom, Inc.

JANUARY 31, 2023

Composer AI features Our customers spend almost half of their Inbox time in the composer – the text field where they write messages to their customers. If your message gets the meaning across, but you aren’t happy with the wording, you can now press a button to rephrase it.

Artificial Inteligence 188

Artificial Inteligence Feedback Software ChatGPT Customer Experience 188

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 23, 2023

This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Product manager Product managers are fondly called the CEO of the product.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

OCTOBER 10, 2022

How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing involves bringing a product to market and aligning its messaging with customer needs. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. In this article, we’re going to unpack the mysteries of what it takes to put together a truly successful software rollout plan. Yogi Berra. Plans are essential in any software rollout process.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. What is product management? Key responsibilities: Develop and implement the go-to-market strategy Work with product managers on positioning and product-market fit Execute product marketing campaigns and product launches (i.e.,

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. When should you use beta testing?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. The Value Matrix A value matrix is a breakdown of each buying centre persona, their business problems, and how your product is valuable in solving those problems.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Management University

OCTOBER 19, 2023

The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. Conduct usability tests with real users to gather relevant feedback before launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Usersnap

JUNE 10, 2021

If you’re not all that confident with answering this question, hey, that’s cool too, because you’ve found the right article to get some practical ideas! For Pocket Prep, to uphold the trust their users have in them, it’s essential the product launch is on par with users’ expectations.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Userpilot

JUNE 12, 2023

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Enhance your product and features: Market research can help you collect new feature ideas and also validate your existing product ideas. If a good percentage of them responded positively, then that’s a sign the market needs it.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

JUNE 30, 2023

In this article, we will cover the voice of the customer methodology. This, in turn, drives customer retention , reduces churn , and can even lead to positive word-of-mouth referrals. You can also use the info to ensure your messaging better speaks to user needs. This article has shown you how to maximize all three.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Product adoption rate. NPS surveys explained.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Innovatemap

OCTOBER 4, 2019

Positioning. Once you have defined your target audience and your competitors, you need to position yourself accordingly. Position yourself to make it clear to customers why you’re the best solution to something they care about. Messaging Options. Apply this same rule of thumb to your product launch.

Customer Experience 40

Customer Experience Messaging Branding Vision 40

Intercom, Inc.

SEPTEMBER 22, 2021

We’ve had articles in the Messenger since the last major update in 2018. It was our plug-in vacuum – pretty basic, but it did the job, bringing self-serve directly where you were inside the product. We’ve made it much easier for your customers to get what they need, and increased customer engagement with Articles by up to 3x”.

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Userpilot

JANUARY 14, 2023

What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! Product Success Metrics: PES.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

OCTOBER 4, 2022

What are the key differences in how they adopt products? Which of them are most useful for product managers of early products? These are just a few of the questions we’re answering in the article. The adopter categories divide consumers into groups depending on their readiness to use new products or innovations.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Usersnap

JUNE 27, 2023

Even without a polished final product, there are potent strategies that can ignite excitement and gather a passionate community around your project. In this article, we’ll unveil the secrets of beta testing and unveil game-changing strategies to redefine your approach to product launches.

User Testing 52

User Testing Data Visualization Product Research Customer Feedback 52

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. Product sales team: Your sales team can help you articulate a clear value proposition, and identify your unique selling point.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

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Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

FEBRUARY 17, 2021

Topics: Positioning to scaling success, Building a PMM team for success, Cross-functional collaboration, career development, Demystifying Segmentation, Research & Testing, Hired as a Remote PMM, In-Product Engagements – Lead Customers to the Aha! Product-Led Summit. Product Design Week. utm_source=kara-articles.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

MARCH 18, 2021

This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! Their efforts all reflect how you position your product and the type of customer you attract. Customer Retention Strategy #1 – The Importance of Positioning and Managing Expectations.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re dealing with in the article. We’re also looking at what product managers do to increase the survival chances of their products. How to fix: attract the right market with proper messaging and positioning.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. Product Marketing Automation For Email. Primary Features.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98