Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

Bain Public

JANUARY 11, 2022

In the next two articles, we’ll look at what it means to be a product-led organization and how a product-led growth process, product lifecycle management, the implementation of feature parking lots as well as the elements of the product-led organization pyramid can all play a part in achieving product success. We all make mistakes.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

B2B Product Management

DECEMBER 6, 2016

In this article, we will explore the two broad categories of the Product Manager role. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

APRIL 8, 2022

You can watch the full interview on Finding Product-Market fit here , or read this article for a summary of the key points. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. Joanna is the Head of the Prowly Unit at Semrush.

User Testing 90

User Testing Feedback Software Research Software Product Marketing 90

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. What made you trust the founder’s vision and make that jump? Is that part of the strategy as well? However, you might not know how Shakespeare and McDonald’s have also played a role in their story. billion dollars. Short on time?

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. People need to buy into your vision. Give it to your office community, and they will love you. Be the CRO.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. Caught your interest?

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 23, 2020

In today’s very special bonus episode, we’re joined by leaders from our Product and Support teams to hear about the new Conversational Support Funnel – why we built it, how we use it, and our vision for the future. Dee: Well, let’s stay with that a minute, thinking about how businesses can build a strategy on this.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

NOVEMBER 20, 2022

This article dives into what a marketing roadmap is and how you can build yours effectively. A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap.

Onboarding KPIs 88

Onboarding KPIs Roadmap Marketing Feedback Software 88

Intercom, Inc.

JULY 9, 2020

In addition to this, our conversation also covers his time at Altassian and contrasts this with his G2 role, his thoughts on Google updates and how they impact his industry and his vision for the future of SEO. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199