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Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
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Speaker: Eran Kinsbruner, Best-Selling Author, TechBeacon Top 30 Test Automation Leader & the Chief Evangelist and Senior Director at Perforce Software
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Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).
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E.g., you need to look for experience in the industry you target and the technology stack. Test it in the market. Choose a software architecture pattern for the proposed SaaS app This part is more technical, so if you’re not a tech-experienced person, you can ask your architect about this.
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A/B testing tools take that to the next level by letting you test two versions of a product flow, web page, or landing page, then see how the different versions perform. TL;DR A/B testing tools should have a visual editor, segmentation capabilities, analytics dashboards, and support multiple test types. A/B testing types.
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