article thumbnail

Essential B2B Product Manager Skills

The Product HQ

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52
article thumbnail

15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

With Userpilot, you can apply these strategies without having to code. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. E.g., If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. Churn rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. We got you covered!

article thumbnail

Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it. SOC 2 is not a pass-fail certification, which is really important and a common misconception. Start early. How does that feel?

article thumbnail

Product Strategy Depends on Company Strategy

Mironov Consulting

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    If up-market, then customization and security certifications and F100 success stories and dozens of integrations are top priority.    Product management malpractice.   Run the numbers for the group. 

Strategy 119
article thumbnail

How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. They’re perpetually linked to their industry due in some part to their commitment to thought leadership; they understand that the most successful companies are the ones that tap into industry conversation and spark discussions that move people to act.

article thumbnail

How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52