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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

With Userpilot, you can apply these strategies without having to code. You can tell customers are developing a positive relationship with your product when they become active users. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users.

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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. We got you covered!

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it. Adam: It was, again, just being in a position where we felt comfortable to do it. Start early. How does that feel?

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Product Strategy Depends on Company Strategy

Mironov Consulting

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    If up-market, then customization and security certifications and F100 success stories and dozens of integrations are top priority.    Product management malpractice.   Run the numbers for the group. 

Strategy 119
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How Digital Customer Education Can Win You More Business

Gainsight

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.

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How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Startup product managers will learn a lot from the Review – blog from the First Round. Userpilot is a product growth and digital adoption software. It offers certification programmes, organizes events, runs a job board, and has the largest product management Slack community. First Round’s The Review.

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