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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Then the department heads have managers and staff reporting to them (user personas).

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The essence of product management | Christian Idiodi (SVPG)

Lenny Rachitsky

After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. Finding reference customers is the fastest path to achieving product-market fit.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. With a self-named newsletter and podcast, Lenny is a widely followed product expert. Lenny is a newsletter writer, podcast host, angel investor, and product consultant. Lenny’s Newsletter homepage.

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Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

This is where you work with your CTO and development team to understand the risks and advantages of making such a move. Don’t just do it because things could “look” better, do it because it brings a real benefit to the customer’s journey with your product. If you are in the data collection phase, get a Userpilot demo !

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Who is “the Customer?” by Luke Taylor

Mind the Product

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor , formerly Head of Product Management at Huddle. The Cloud has Fundamentally Changed B2B Selling. B2B Metrics now are More Like B2C Metrics. The CIO or CTO may not be the budget holder, but they may control the purchasing decision.

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When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully. As Head of Product, I cover both B2C and B2B technologies.

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Conducting User Research in Product Management

The Product Guy

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.