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Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customerfeedback directly within your product.
Brought to you by: • Enterpret —Transform customerfeedback into product growth • BuildBetter —AI for product teams • Wix Studio —The web creation platform built for agencies — Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile.
For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. Users clearly preferred in-app content, where they could immediately try new features instead of digging through blog posts or newsletters. Let’s dive in! Why Choose These Tools?
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Paragon —Ship every SaaS integration your customers want Vanta —Automate compliance. Tight feedbackloops beat elaborate planning. Simplify security.
What’s your biggest challenge with user onboarding communication? Reaching users with the right message at the right time. Personalizing communication based on user behavior. How do you currently segment users for onboarding messages? Based on user behavior and in-app actions. Guide users to “aha!”
You sketch a user flow, and AI auto-generates the underlying code. People who design in systems and think in feedbackloops will not only speed up product development but also reduce risk, enhance personalization, and maximize business value. They’ll help AI understand user psychology, intent, and context.
Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting userinsight to the metrics that drive revenue. By conducting product discovery, teams can validate ideas, gather feedback, and make informed decisions about product development.
It is the key to getting partners to embrace and amplify your B2B software product messaging. Make sure channel partners on the team will be able to gather information from at least one customer and ideally two or three. The team’s first action is to interview channel partners on the team and the group providing feedback.
You’ll help define the most relevant local payment methods to build (breadth) and aspects of payment methods to invest in (depth) to deliver the best outcomes for Stripe users. A professional with strong analytical skills, capable of leveraging data insights to drive strategic decisions. Who would be the best fit for this job?
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedbackloop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.
A key ingredient to build a better product is customerfeedback. There are various ways to collect customerfeedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. Hence this process is efficient, objective, and a lot faster than traditional survey methods.
What are feedbackloops? How can product managers use them to build better products that your customers will love? How to Speed Up Your FeedbackLoops by Peep Laja. How to Speed Up Your FeedbackLoops by Peep Laja. Whether you decide to implement a user idea or not, always make sure to acknowledge it.
“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.
A customerfeedback repository is the place you keep all your feedback data. What is a customerfeedback repository? A feedback repository is a central location where product teams can collect and organize customerfeedback. What is the purpose of feedback repositories?
Creating and distributing effective B2Bcustomer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. Let’s begin.
There are two reactions to receiving customerfeedback: “yippie!” or “ouch…” And while we can’t guarantee you 100% positive feedback, we do have some proven strategies and tactics to help you join those 84% of digital companies that prioritized working on customer experience and recorded an increase in revenue.
Want to improve your SaaS retention rates and looking for B2Bcustomer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2Bcustomer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!
For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.
In other words, product management is not about making sure products ship on time – it’s about understanding the needs of the customer and defining the right product to meet them. They are masters at sharing insights across the organization and helping everyone to understand the product they are building and why.
Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Onboarding specialist to ensure customers achieve success with personalized guidance.
Schremser’s talk at virtual summit The Journey to Customer-Centric Growth. Collecting customerfeedback is the magic that turned our company into a more customer-centric organization. We agilely implemented the feedback for our product and improved the customer journey. And what did you expect?”
In many companies, improving engagement is a reactive process: as a product manager you wake up to a barrage of support requests after launching a new feature, or your in-app analytics reveal that new users are skipping over key functionality and never reaching their “aha!” Use Data to Refine Your Message.
“Customer love” is the last thing you think about in a B2B SaaS environment. But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Let’s see what it means to love your customers. Let’s see what it means to love your customers.
Why should you involve your customers and users in the Product feedback and ideation process? Getting customerfeedback isn’t a new concept. Your users interact with your product all day to solve their challenges, achieve their goals, and execute their work.
There’s only really one way to develop product judgment and that’s through direct interaction with your customers. It’s hard at times to ensure that PMs and designers are getting that direct feedbackloop with users , but it pays enormous dividends. They design it a different way and users reacted.
This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.
Listen: Lean B2B Blog | YouTube | Transcript. I joined Etienne Garbugli on his Lean B2B Podcast a few weeks back to share my best practices on getting actionable userfeedback for your product. If any of these topics interest you, I'd encourage you to have a listen.
Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.
How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.
In today’s B2B technology world, the terms “customer success” and “customer support” are often used interchangeably. In this battle of customer success vs customer support, there are stark differences but there is also a common thread that binds them together. What is customer success?
Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. The company adopted Userpilot as a feedback platform to enable stakeholders to report issues with data accuracy. The data team then verifies and corrects the feedback, ensuring data reliability.
The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. Why is customer research important? Before beginning with actual customer research, an audit is necessary.
Have you ever wondered how to collect customerfeedback efficiently and which voice of the customer best practices to follow? Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts.
Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.
Even a successful business will lose customers at some point. In the business world, there’s a term used to describe the rate at which customers stop using a product or service — customer churn. More importantly, you’ll learn how to deal with customer churn, whether involuntary or not.
Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean. It’s easy to identify buyers and users with a recurring need.
User onboarding is one thing that can make or break your product. You get it right, and your customer base and revenue constantly grow. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. That’s what we explore in this complete guide to user onboarding.
Customer confidence isn’t just a way to close sales more easily. It’s also the foundation to: Build customer loyalty. Attract good-fit customers. So even after the deal is closed, you should still care about customer confidence—which involves following the tactics we’ll show you in this article.
No matter what type of business you’re in, you have to deal with customers. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy. According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.
In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.
With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior.
Incremental innovation gives you time to listen to userfeedback. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. If your customerfeedback shows your product is very different from what they need, don’t wait and pivot.
The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. Optimizing experiences throughout this cycle to improve every interaction increases engagement and customer lifetime value. The five stages of the customer lifecycle. The five stages of the customer lifecycle.
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