B2B Data Visualization Messaging 
Product Innovation Educators
DECEMBER 16, 2024
He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration.
Userpilot
DECEMBER 31, 2024
You see, although we work hard to make Userpilot the best product adoption tool on the market, we know it isnt the perfect fit for every business. Robust resource center functionalities for offering self-service help. Custom dashboards to track key metrics at a glance. for collecting user sentiment data.
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Product Talk
DECEMBER 18, 2024
This definition is a mouthful, so I like to visualize it. I’m going to walk through this visual quickly, and then Cecilie and I are going to dive into this in more depth. Using the Opportunity Solution Tree to Guide Discovery The visual at the center of this is called an opportunity solution tree. It’s that simple.
Alchemer Mobile
JUNE 23, 2025
It gives you the ongoing, actionable insights you need to grow market share, secure stakeholder buy-in, and optimize your brand strategy. According to Gartner®, while 57% of brand leaders conduct brand health assessments, only 21% find those insights actionable. That’s where brand health tracking comes in.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Userpilot
JULY 19, 2025
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. But while the characters created in the process are fictional, their building blocks must be based on high-quality customer data.
Userpilot
MAY 27, 2025
It’s what you do with the behavior data your app collects. And by behavior data, I dont mean installs (thats the easy part). Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage. What is mobile app tracking?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Account-based marketing (ABM) is a key strategy for driving sustainable growth.
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
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