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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. The stage where a lead becomes a free trial user. What is a B2B marketing funnel?

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We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework

The Product Coalition

What if your B2B users loved your product? Continue reading on Product Coalition »

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Different written and visual methods can be used to detail problems that target user experience as pain points. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. Product Requirements in B2B Software Markets.

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How Asana builds b2b product loyalty through design

Mixpanel

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52
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How Asana builds b2b product loyalty through design

Mixpanel

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52
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What Is Product Experience & Why Does It Matter?

Product Management University

Product experience (PX) is distinctly different from the customer life cycle in that it specifically refers to the experience users have within the application, from the first moment they begin using the application to the final time they close it. In a user-centric product development framework, PX is crucial.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.