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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

B2B 130
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Product Drive 2023 – How to Build Products Users Love

Userpilot

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

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Who should really own your tracking plan?

Iteratively Blog

You need buy-in from all stakeholders (as well as from your leadership teams) that analytics tracking is just as important as the feature itself. Software Engineer. What we’ve learned from over 400 interviews with data and product professionals. No tracking, no release. Roland Meyer.

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Conducting User Research in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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The Role of Emotional Intelligence in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Finding Blue Oceans #prodmgmt

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.