The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product.

User Testing 40

User Testing B2B Product Marketing Marketing 40

Product Management University

JUNE 21, 2021

That market information becomes the platform for all product, marketing, sales and customer success decisions and priorities. Product management owns that platform. Don’t confuse leadership and influence with a dictatorship. The post Hey Product Management, Strategic Direction is Yours for the Taking.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

Weak Development Team 123

Weak Development Team User Testing Customer Communications B2B 123

Product Talk

MAY 13, 2020

If the product team has customers on monthly recurring billing cycles, well-instrumented product analytics, and continuous discovery with their current and lost customers, they likely can see behaviors that indicate a customer is likely to churn. You’ll learn how to propose and negotiate product outcomes with your leadership team.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa. Here is how it works.

Product Strategy 121

Product Strategy Strategy User Testing Weak Development Team 121

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully.

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. In my last piece, I discussed many of the tools that product leaders have for building a customer-obsessed culture. These customers are then consulted, with the intent to validate the product strategy and long-term roadmap.

User Testing 138

User Testing Customer Feedback Customer Experience Research Software 138

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. Not all markets want to buy this way.

Naming 131

Naming User Testing Feedback Software Weak Development Team 131

Product Management University

NOVEMBER 6, 2018

Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively. Knowledge of the customer and strong leadership go hand in hand. Start Your Product Management Career Today.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. In other words, the product-market fit becomes weaker for some of the target audience.

Analytic Tools 95

Analytic Tools Feedback Software Product Research User Testing 95

The Product Coalition

NOVEMBER 14, 2023

I recently completed the process of hiring for a Head of Design role at my current company and was surprised when I couldn’t find much quality content anywhere (YouTube, Medium, even Google) on how to assess a designer’s portfolio, especially a designer for a senior leadership position. What I look for in a designer portfolio 1.

User Testing 125

User Testing Startups B2C Product Research 125

Mixpanel

NOVEMBER 8, 2021

Start by talking to business stakeholders, like your leadership, customer success, marketing and more. This is particularly important when you’re product-led. As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I’ve learned first-hand many of the product mistakes I highlight below. Doing it all yourself?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Bain Public

MARCH 30, 2020

A Day in the Life of a Product Management Consultant Bringing Product Management to the Next Level at Livescale The Top 6 Roles to Describe a Product Manager When Executives Tell You What to Build, They Approve the Development of Unnecessary Features Working Together, Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.

Article 52

Article User Testing B2B Consulting 52

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

B2B 161

B2B User Testing Enterprise Demo 161

bpma ProductHub

APRIL 10, 2017

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She is also involved with user experience design and product marketing.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She wears many hats at PowerAdvocate, including serving as a product owner for a software development scrum team, a subject matter expert on the energy industry, helping the sales team as a product expert, and helping drive customer adoption.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

The Product Coalition

MARCH 23, 2022

I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments. The worst product is the best innovation that your customer doesn’t comprehend or cannot access. Ron Adner is second to none regarding ecosystems and thought leadership!

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

Framework 107

Framework User Testing Customer Experience Definition 107

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Product Collective. 10 secrets to B2B product research.

Blog 97

Blog Analytic Tools Research Software Feedback Software 97

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. What Are the Benefits of a Product-Led Growth Strategy? Or , you could let your product do the talking.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

User Testing 145

User Testing Framework B2B Document 145

NextBigWhat

AUGUST 19, 2020

Hard launch dates are less about getting the product in users’ hands as quickly as possible and are more often a blunt tool used by management to ensure that people “are working well and are working hard”. You can get most B2B products right upfront. It should usually be viewed as an option of last resort.

Development 52

Development B2B User Testing Leadership 52

Haines-Group

NOVEMBER 10, 2018

In B2B, Sales is your #1 customer. “No, Bottom line: If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bottom line: If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. It’s like a marriage.

Product Research 78

Product Research Feedback Loop Systems Review Feedback Software 78