B2B Leadership Product Marketing Weak Development Team 
Product Management University
DECEMBER 2, 2022
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.
Mind the Product
DECEMBER 12, 2019
At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.
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Userpilot
MAY 1, 2024
He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Lenny’s Newsletter homepage.
The Product Coalition
NOVEMBER 13, 2023
In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Your product makes sense for your first few customers.
The Product Coalition
DECEMBER 4, 2023
Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? In many cases, an economic downturn simply reveals your already existing weaknesses since they now have more impact. Here is how it works.
The Product Coalition
MARCH 29, 2018
Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean.
Userpilot
NOVEMBER 23, 2023
Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. The thing is, users don’t need the majority of features that product teams build.
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