Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

SEPTEMBER 22, 2020

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Natural Language Processing (NLP)is a technology that fits this bill.

Banking 78

Banking Research Software User Testing Customer Experience 78

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

NOVEMBER 5, 2019

Slack’s Manager of Mid-Market Sales, Maggie Hott, and Guru’s Senior Director of Sales, Halid Ibrahimovic, on the power and pitfalls of accelerating sales with automation. Speed is our solution to hitting ambitious targets and increasing our efficiency. Dan: We do something similar, which is we start to segment the market.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

MARCH 17, 2022

He quickly realized that what drew him wasn’t necessarily the product org itself, but the systems surrounding it. Today, he’s an active voice within the product management community and a product evangelist at the product analytics platform Amplitude, and it fits him like a glove. Focus on the solution, not the problem.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151