Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Let’s say all 20 products have three market segments in common. Of course not.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JANUARY 16, 2019

Sales doesn’t need to be a cost center. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. Structure your sales organization for maximum efficiency. A pod model for your sales team creates focused tight-knit groups, or “pods” that comprise team members playing different roles.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus. My approach is super tactical.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus. My approach is super tactical.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163