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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118
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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. The answer is yes – it’s both.

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An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 122
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

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Your Audience’s Real Roadmap Questions

Mironov Consulting

These discussions often get very technical or theoretical: treating roadmapping as a purely intellectual exercise, where our secret ambition is for the world to admire our brilliant algorithms and decision criteria. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.

Roadmap 92
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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. No coding required- talk to a product specialist today.